Senior Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: United States

Microsoft

The GDC is looking for an ambitious, creative, results-driven Senior Product Marketing Manager who is passionate about driving innovation in marketing, marketing effectiveness, transforming processes to drive operational excellence and impact, and fostering an inclusive team culture.  This role will be a key leader in a new Marketing Transformation and Enablement team focused on the business strategy for key marketing capabilities within the GDC – both core marketing fundamentals such as email marketing strategy as well as connected sales and marketing components. This role will ensure structure and optics are developed into the mechanisms and techniques for customer outreach and email communications, and that a governance structure is established that puts our customer at the center.

 

This role requires a blend of experience including strategy, marketing, analytical thinking, cross functional collaboration, executive influence, navigating ambiguity, and a ability to drive for results.  To be successful in this role, you posses written and oral communications skills, depth of knowledge in email marketing best practices, strategic capability, and a can-do attitude and the willingness to tackle hard problems in innovative ways across teams and stakeholders.  You will be joining a team of passionate, collaborative marketers and business leaders!


Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

  • Email Communication Strategy: Establish and own Email Communication Strategy and Governance for the GDC, partner with marketing leaders and teams driving local marketing guidance to align governance and needs
  • Develop audience and customer centric approach to communication guidelines and support technology needs including requirements for AI and automation solutions
  • Build a framework and approach for customer communications throughout the customer journey that identifies how we leverage email across multiple communications platforms
  • Drive for planful processes and structured, transparent operations including requirements to transform infrastructure, monitoring, measurement and flighting of communications
  • Deep understanding of email deliverability metrics and their impact and correlation through multiple lenses (platform health, campaign performance, customer lifecycle)
  • Drive strategies to prepare and accommodate for changes in digital marketing landscape which will impact GDC telemetry and/or processes
  • Deep understanding of contactable universe within GDC marketing databases and ability to surface actionable insights and strategies to increase contactability
  • Marketing Imperatives: Partner with Connected Sales and Marketing capabilities team, Campaign Operations team, Platform Operations team and Field Marketers to develop best in class email marketing strategy that maximizes efficiencies across multiple communications platforms (Marketo, Adobe, EMC, etc.) and increases effectiveness of customer facing marketing communications
  • Drive audience, contact, and account business logic to support capabilities roadmap and marketing execution
  • Own the vision for future state email marketing signal/marketing model needs
  • Collaborate across connected sales and marketing stakeholders to develop business requirements to evolve models and ensure framework for model inputs meets GDC objectives
  • Innovation Opportunities: Align with GDC marketing and business teams to synthesize strategic needs and develop innovative communication frameworks – i.e. aggregating messages/personalizing/leverating AI to create 1:1 relevance – that support highest business impact
  • Identify where we need to adjust or optimize processes and systems to reduce administrative burden on marketers
  • Interface with GDC Capabilities, MarTech, Data, Analytics & Engineering teams as the business requirements owner (both near term and long term prioritization)

Qualifications

Required/Minimum Qualifications

  • Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
    • OR Master’s Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
    • OR equivalent experience
  • 5 years’+ experience with email and contactability best practices and establishing customer communication governance standards and structure
  • Experience managing business performance, business operations, marketing strategy, and/or insights processes for a product, program, analytics or initiative

Preferred Qualifications

  • Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
    • OR Master’s Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
    • OR equivalent experience
  • Experience focused on marketing, business operations, programs management or analytics
  • Exceptional problem solving across a variety of business challenges in marketing, operations and technical areas
  • Ability to deal with ambiguity and lead the solving of unstructured problems
  • Great EQ and communication skills across diverse audiences, ability to influence and drive change through others
  • Ability to thrive in a matrix environment and lead across functions and roles
  • Ability to synthesize and collaborate across stakeholders to consolidate and arrive at the best solution that meets the most critical needs of the business
  • Ability to communicate complex business issues in a straightforward and precise way, cutting through extraneous details to highlight the real root cause of business
  • Project management skills to prioritize and persistently drive initiatives forward
  • Curiosity and drive to innovate and drive change in new and undefined arenas High attention to detail, action oriented, focus on accuracy

Product Marketing IC4 – The typical base pay range for this role across the U.S. is USD $103,800 – $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 – $219,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until June 19, 2024.

 

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