DiversiTech Corporation

The primary responsibility of the Senior Channel Marketing Manager is to oversee daily marketing activities and boost sales within the HVAC/R Channel and Select Markets. This position involves the planning, communication, and optimization of customer-facing marketing messages across various marketing channels. The Senior Channel Marketing Manager must comprehend business strategies, engage with a diverse range of stakeholders at different levels, and excel in a dynamic, fast paced environment.

Essential Duties

• Develops and implements Channel Marketing strategies to drive sales, awareness, and revenue growth through distributors.
• Oversees the implementation and communication of go-to-market tools for commercial teams.
• Owns the Channel Marketing budget and ensures that campaigns stay within budget.
• Tracks and assesses the effectiveness of Channel Marketing activities, providing insights and recommendations for continuous improvement.
• Analyzes market trends, competitive activity, and channel performance to identify growth opportunities and optimization.
• Contributes to the preparation of customer meetings by preparing sales reports and presentation materials, analyzing account performance, identifying growth opportunities, and formulating action plans.
• Ensures compliance with branding graphic, trademark, and communication guidelines.
• Actively seeks to comprehend customer and end-users’ perspectives through regular customer interactions.
• Performs other duties as assigned.

Qualifications, Skills, Abilities and Educational Requirements

Required

• Bachelor’s degree in marketing, business, or related field
• 7 – 10 years of experience in sales and/or marketing
• Demonstrated expertise in developing and executing marketing strategies that drive sales and increase revenue
• Demonstrates strong analytical skills with a comprehensive grasp of vital business and financial metrics, including Sales, Gross Margins, Operating Margins, and Inventory Turns
• Proficient in utilizing computer software, particularly Microsoft Office Suite
• Demonstrates skill in performing effectively under pressure while paying exceptional attention to detail
• Possesses an analytical mindset capable of analyzing data and deriving actionable insights
• Exceptional communication skills, both verbal and written, enabling effective interaction with employees on all levels, including executive leadership, as well as customers.

Preferred

• Knowledge of HVAC/R Industry
• Proficiency in Tableau