Li & Fung
Are you ready to take the reins of a brand-new, dynamic division in a company that’s all about innovation and growth? We’re on the lookout for a driven Brand Marketing Manager with a startup mentality and a proven track record in the licensing space. If you’re a creative problem solver with a knack for juggling multiple projects and leading from the front, this is your chance to shine. With 7-10 years of experience under your belt, you’ll be the visionary architect of our marketing and PR strategies, making waves across department stores, off-price retailers, and club stores.
Position Title: Brand Marketing Manager – Licensed Brands
Position Type: Full-Time / Hybrid
Key Responsibilities
Strategic Planning and Execution:
- Craft and launch cutting-edge marketing and PR strategies for licensed collections.
- Design and execute go-to-market plans at both the brand and retailer levels.
- Analyze market trends and consumer behaviors to uncover growth and innovation opportunities.
Omni-channel Marketing
- Drive impactful marketing campaigns across digital, social media, and in-store platforms.
- Ensure consistent and captivating brand messaging across all channels.
- Boost engagement and sales through strategic marketing efforts in various retail environments.
Department Leadership
- Build the marketing/PR department from scratch, setting processes, best practices, and a strategic vision.
- Align departmental goals with the division’s and company’s overall objectives.
Budget Management
- Develop and oversee the marketing/PR budget with a focus on ROI.
- Prepare budget proposals and secure approvals from group heads.
- Monitor spending to ensure alignment with financial goals.
Project Management
- Lead multiple marketing projects, ensuring timely and effective delivery.
- Keep projects aligned with business objectives.
Creative Development
- Collaborate with divisional teams to create compelling marketing materials.
- Ensure all creative content adheres to brand guidelines and licensing agreements.
Public Relations
- Cultivate relationships with media, influencers, and key stakeholders.
- Manage PR campaigns to boost brand visibility and reputation.
- Handle media inquiries and crisis communications adeptly.
Team Collaboration
- Foster a collaborative environment within the marketing team and beyond.
- Mentor and guide junior team members.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 7-10 years of experience in marketing and PR, with a focus on licensing and omni-channel strategies.
- Proven track record managing marketing campaigns for licensed collections in various retail formats.
- Strong understanding of retail market dynamics and consumer behavior.
- Excellent project management skills with the ability to multitask effectively.
- Creative problem-solving abilities and a history of innovative marketing solutions.
- Exceptional communication and interpersonal skills.
- Collaborative team player.
- Proficient in marketing analytics and tools to measure campaign performance and ROI.
Preferred Skills
- Experience with digital marketing platforms and social media management.
- Knowledge of the latest marketing and licensing industry trends and best practices.
- Adaptability to a fast-paced and ever-evolving environment.
Compensation/Benefits
- The approximate annual base salary range for this position is $120,000.00 – $135,000.00. The offered salary or salary range for this position will vary based on role requirements, skill set and years of experience.
- Our Company offers a comprehensive benefits package including Medical, Dental, Vision, PTO, company holidays