NAPA Auto Parts

As the first-ever full time Brand Manager in Carlyle Tool’s history, you will play an importantrole in re-positioning our premium tool line to with the goal if disrupting and elevating the industry. Reporting directly to the Carlyle Tools Sr. Manager, you will be responsible for co-leading the execution of various strategic initiatives that drive brand awareness, engagement, loyalty and sales. This role requires a tenacious and experienced individual who is strategic, creative, efficient, and organized. You will be a critical member of a XF team that spans across product, category, engineering, retail, packaging, research, media, PR, social, events, and more.

Responsibilities

• Assist with the build out and implementation of a comprehensive, multi-year brand marketing strategy spanning multiple initiatives and activation types.
• Willingness to be flexible and work on an evolving array of workstreams.
• Assist Senior Manager and agency partners with the build and execution of the 2025 media, social, PR & influencer plan.
• Assist with creation and management of 2025 content calendar.
• Lead creation and rollout of new brand apparel, premiums and merchandise.
• Lead creation of new product catalogs.
• Partner with retail team to manage update of Carlyle Tools in-store experience.
• Lead copywriting efforts focused on refining brand and product language.
• Partner closely with packaging agency to review and approve any updated and/or new packaging.
• Partner with technical XF team to help buildout of a new website.
• Protect the Brand – help update and socialize Brand Standard ensure that brand integrity is maintained.
• Work closely with Carlyle Brand Director to ensure tight alignment on all initiatives, decisions, and outcomes.

Qualifications

• Minimum of 5+ years’ experience in brand marketing, with a proven track record of executing marketing programs on time and in full.
• Ideally a Bachelor’s degree in Marketing, Business Administration or a related field.
• Experience working with consumer brands, retail and/or the auto industry.
• Strong communication, presentation and interpersonal skills, with the ability to clearly and succinctly update stakeholders.
• Results oriented mindset with a focus on delivering measurable business results.
• Creative thinker with a passion for managing innovative marketing campaigns and brand experiences.
• Extremely organized with ability to manage projects through to completion.
• Must be results driven, work well under pressure and be a team player.