Perrigo Company

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.

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Description Overview

Perrigo Company is dedicated to providing the best self-care for everyone. To help deliver on this vision, we are currently looking for a Sr. Associate Marketing Manager to join our Perrigo Marketing Team in our Grand Rapids, MI facility. The Sr. Associate Marketing Manager will be responsible for supporting the management and growth of the Digestive Health category.

Scope of the Role

• Support the development and execution of category strategy to achieve business plan objectives and category growth.
• Act as marketing lead of assigned product development projects from conception through launch.
• Support sound business cases to support investments and ensure the project(s) deliver on key project milestones.
• Develop compelling selling materials, which may include new product launch material, marketing promotion recommendations and consumer insights, focused towards increasing Store Brand share in the existing marketplace.
• Analyze product performance and marketplace data to identify category and consumer trends and translate findings into actionable plans.
• Partner with Customer/Shopper Strategy, Sales, and cross-functional teams to develop and implement tactics that align with category strategies.
• Identify adjacencies for innovation (product or channel) to deliver consistent category growth.
• Up to 20% travel.

Experience Required

• Bachelor’s degree in business, marketing, or a related field.
• Typically 6 years relevant marketing experience.
• Strong analytical skills and business sense in sophisticated data environment. Must be comfortable mining and analyzing data, and then developing clear and actionable insights.
• Good understanding of marketing principles and a natural curiosity and passion for understanding the needs of consumers and customers.
• Ability to manage and prioritize multiple projects within scheduled timelines.
• Self-motivated and exhibit an entrepreneurial spirit.
• High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, creative problem solving and decision making.

Preferred qualifications:

• OTC and/or pharmaceutical industry experience