thyssenkrupp Materials NA

Copper and Brass Sales is seeking a dynamic and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have worn many hats in their career and will be responsible for executing and managing a wide range of digital marketing initiatives aimed at increasing our brand presence and driving sales across North America. This role will focus on enhancing our digital footprint, optimizing our eCommerce visibility, and leveraging marketing automation tools to engage and convert our target audience. The Digital Marketing Specialist will report to the Senior Digital Marketing Manager and work collaboratively with a team of marketing and communication professionals, including designers and copywriters.

Job Description

Key Responsibilities

• Marketing Project Management
• Lead and manage external marketing projects within your area of responsibility.
• Ensure the timely execution and delivery of marketing initiatives aligned with business objectives.
• Support sustainability and solution selling campaigns with strategic content and digital marketing tactics.
• Manage video projects, including production oversight and content direction.
• eCommerce Website Management
• Provide marketing support to the Copper and Brass Sales eCommerce website.
• Participate in recurring meetings to support feature ideation, content creation, and digital marketing efforts.
• Maintain frequent communication with the channel manager to ensure cohesive digital strategy execution.
• Content Creation and Management
• Develop and manage content for various digital channels, including blogs, corporate websites, and eCommerce platforms.
• Coordinate CMS updates to ensure content is current, accurate, and engaging.
• Collaborate with designers and copywriters to create high-quality marketing materials.
• SEO and SEM
• Develop and implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to our digital properties whether on your own or through agency partnership.
• Support localization strategies for reputation management and SEO.
• Email Marketing and Marketing Automation
• Oversee all division-specific activities within Marketo, including lead generation, email marketing, and marketing automation.
• Manage the email marketing preference center to optimize audience engagement and segmentation.
• Social Media
• Implement and direct social media strategies to enhance brand visibility and engagement.
• Collateral Development
• Create and update line cards, print collateral, presentation templates, and email signature banners to support marketing initiatives.
• Leverage internal resources such as designers and copywriters for collateral development.
• Analytics and Reporting
• Utilize Google Analytics and other tools to track and report on website performance and marketing campaign effectiveness.
• Provide actionable insights to optimize digital marketing strategies and drive continuous improvement.

Requirements

• Bachelors in Marketing, Creative Writing, Communications a related field; or equivalent experience
• 5+ years of experience and proven track record in B2B digital marketing
• Knowledge of social and digital platforms and optimization strategies
• Website CMS and email marketing experience
• Strong copywriting skills
• Design capable using Adobe Creative Cloud suite with little to no guidance
• Proficiency in SEO (required) and SEM (helpful) practices and tools

Other Experience

• Project management experience
• Understands digital best practices and standards
• Proven ability to work on multiple projects/deadlines concurrently
• Works with speed, accuracy, and urgency
• Excellent communication skills, verbal, and written
• Creativity and attention to detail
• Google Analytics (required) and Google Tag Manager (preferred)

Job Compensation

$50,000 – $70,000 + 10% bonus incentive