EducationDynamics
The Digital Marketing Strategist role at EducationDynamics is your chance to transform the future of higher education marketing. You’ll be at the forefront of developing and optimizing paid media campaigns across various channels, including PPC, paid social and retargeting/display. Your strategic vision will directly influence how prospective students discover and engage with our partner institutions, ultimately driving enrollment growth and transforming lives.
This isn’t just another marketing job; it’s an opportunity to be part of a collaborative and innovative team that thrives on data-driven decision-making. You’ll have access to cutting-edge tools and the support of dedicated colleagues as you craft strategies that push the boundaries of higher education marketing. Our flexible work environment ensures you have the freedom to manage your schedule while making a real difference in the industry. Join us at EducationDynamics and let’s transform higher education together.
Here Are The Abilities We Seek Out
- Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
- Test and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaigns
- Work hand in hand with Account Managers & Digital Media leadership to come up with ideas, carry out plans, and then measure the results
- Dig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance & ROI
- Put different elements to the test – run trials on your ad creative, landing page designs, beta opportunities, new vendors and other campaign elements to maximize results
- Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI
- Manage relationships with multiple vendors, working closely to improve budget and performance
- Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
- Give clients a more complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component’s role in the big picture of their digital footprint
Who We Are
EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education experts—we specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a focus on adult online education.
EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2024 Great Place to Work®. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 275 members across the country.
Educational Requirements And Background
- Bachelor’s Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is required
Required Skills
- 1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaigns
- Experience with paid search, paid social, display, or other digital media channels
- Google Ads, Microsoft Ads, or related certification
- Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.
- In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
Preferred Skills
- Google Analytics, Facebook Blueprint, or related certification
- Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo/Skai
- Familiarity with HTML and JavaScript
- An understanding of the Higher Education and Post-Secondary Education sector