Director of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Maple Plain - MN

Protolabs

As Director of Marketing you will drive pipeline acceleration strategies, moving newly acquired leads and current customers alike through the customer journey funnel resulting in demand conversions. You will be responsible for orchestrating multi-channel campaign activities incorporating email marketing, events, experiences, and more while working in collaboration with brand, content, and digital teams to bring them to life. The ideal candidate is a strategic proactive problem solver, seeks data to guide their direction, and whose collaboration style allows for partnership across the marketing, sales, and product teams.

You will:

  • Design and execute end-to-end, integrated campaigns using best-in-class marketing tactics to drive engagement, lead generation, demand, and qualified pipeline across all stages of the customer journey.
  • Drive demand through integrated marketing efforts, creating and executing programs that initiate interactions with our target personas to inform and influence their buying decisions.
  • Define a strategy and direction for pipeline growth which focuses on engaging the database and accelerating leads through the funnel.
  • Provide cross-functional leadership to drive demand generation and customer journey initiatives. Collaborate and develop alignment with marketing, sales, and product to agree on priorities, understand challenges, and leverage opportunities.
  • Lead and mentor a high-performing marketing team, setting clear strategic priorities and goals to drive business growth.
  • Build impactful nurture programs that align with the customer journey to move leads down the funnel, improve conversion rates from leads to opportunities, and influence pipeline.
  • Design, implement, and optimize account based marketing strategies that drive customer engagement and revenue growth
  • Lead the strategy and development of virtual and in-person events designed to build the Protolabs brand, educate and engage leads and customers alike, generate MQLs, and influence pipeline.
  • Align the project management function to focus on marketing priorities, effectively communicate across the marketing team, sharing project updates, timelines, processes, and results.
  • Leverage data to understand performance, trends, issues, and solutions, translating the learnings into actionable changes for the broader team.
  • Spearhead a culture of experimentation among the marketing team looking for opportunities for testing, learning, and pivoting in our programs to drive performance.
  • Partner with marketing leadership to define annual marketing plans and budget; turning business goals and priorities into quarterly and annual marketing plans to drive demand and increase brand awareness and thought leadership in the market.
  • Evaluate marketing technology and vendors to support the work of the marketing team, owning the relationship and managing the budget.
  • Perform other related duties as assigned.

You have:

  • A four year degree in Marketing, Business, or related
  • 10+ years of experience in demand generation with B2B organizations, with 5+ years leading a team
  • Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns.
  • Demonstrated ability to analyze campaign and program ROI and engagement.
  • Deep understanding of optimization requirements at the different stages of the funnel.
  • Proven experience in managing the creation of marketing materials.
  • Experience influencing and communicating product offers to customers, prospects, and sales demonstrated by excellent written and verbal communication skills.
  • Experience leading, managing, and growing a team of marketing professionals.
  • Strong project management skills and experience with superb attention to detail.
  • Well-rounded knowledge and experience with a variety of marketing technology such as marketing automation, CRM, intent-based tools, and more

What you will get:

  • We offer a competitive total compensation package
  • In addition, we offer competitive benefits including but not limited to:
    • Health Insurance: Traditional OR High Deductible plan
    • Flexible Spending Accounts
    • Health Savings Account (including employer contributions)
    • Dental and Vision
    • Basic and Supplemental Life Insurance
    • Short-Term and Long-Term Disability
    • Paid caregiver leave
  • You will receive unlimited (self-managed) PTO as a Director + Holiday Pay and Volunteer Hours
  • 401k with company match and immediate vest
  • Employee Stock Purchase Program at a 15% discounted rate
  • Matching grants through Protolabs foundation
  • And More!

Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.

 

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