Senior Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Raleigh - NC

Attindas Hygiene Partners

Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.

 

Mission: We champion health, dignity and comfort.

 

Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable and widely available personal care solutions.

 

OUR VALUES: Caring, Agile, Innovative, Unique, Personal, Genuine

 

Job Summary

 

The Sr. Market Manager will provide Strategic Insights to guide strategies and innovation in the product category. This role is a critical component in enabling profitable growth for the business. The Senior Manager is also responsible for the development of the brands within the assigned Category, contribution to portfolio strategy and will support key Global product projects beyond innovation to include consumer foundational initiatives and exploration of adjacent business opportunities. Success within the role requires an understanding of Attindas global strategy for the Category for which they will provide regional, channel support.

 

The capacity for strategic understanding with the ability to develop action plans to achieve the strategic imperatives is critical. In order to enable the achievement of required goals, this position requires the use of indirect leadership influence skills across the organization and with external 3rd parties. The incumbent will be the Marketing lead for the channel to include setting its strategic direction, and determine the winning product assortment, and develop marketing programs to drive channel growth. The Sr Marketing Manager will have 1-2 direct reports, requiring the ability to inspire and lead a high performing team. Indirect leadership through influence is a key competency for the execution of this role.

 

Key Responsibilities

  • Manage complex business issues for the respective channel to include setting the strategic direction, determining the winning product assortment and developing marketing programs to drive growth.
  • Utilize analytics and insights to inform the product definition and strategic direction
  • Develop a deep understanding of customer and channel dynamics within the assigned channel (e.g., Adult Retail or Baby RetailBrands)
  • Maintain a deep knowledge of technical specifics to enable effective marketing programs and creative execution. Maintain cross functional relationship with the Innovation team and Insights point of contact.
  • Collaborate with cross-functional teams on key global category product initiatives, communications/campaign development, and developing and implementing multi-region projects that drive strategic plan objectives for high growth
  • Solid Marketing acumen across all four of the P’s (product, placement, price and promotion)
  • Lead the implementation of Product and Packaging launches with executional excellence and timeliness; Coordinate strategies with European counterparts to gain efficiencies in claims development and product design
  • Deliver several key marketing projects across the range of the marketing mix (including but not limited to, licensing, tradeshows, marketing research, claims and iconography development, brand equity standards, digital marketing, websites, etc.)
  • Provide strategic guidance for the development of all selling materials (collateral, training etc.) for field sales force, and lead sales presentations as appropriate.
  • Manage partnerships with a variety of internal and external agencies and vendors
  • Ability to lead, inspire and coach subordinates in a high performing team
  • Create a supportive climate for subordinates. Coach and Mentor subordinates in the spirit of
  • Attindas Values and Mission to assure that both business and organizational engagement is considered.

Experience/Skills Required

  • BA in Marketing, business, or related field required.
  • 6-10 years overall marketing experience with at least 2 of those years with specific brand experience
  • Proven cross functional team leadership experience
  • Successful project management experience
  • Experience with new product or brand launch initiatives
  • Proficiency in use of customer analytics and insights for building and redefining products and categories
  • Written, visual, and verbal communication skills
  • Proven interpersonal skills and teamwork capabilities
  • Attention to detail, including presenting plans, point-of-view (POV), and researched insights to various stakeholder audiences
  • Demonstrated initiative, creativity, strategic capabilities, and effectiveness in complex, rapidly changing environments
  • Ability to multitask and prioritize among a wide range of possibilities, and work independently

Preferred Qualifications, Professional Experiences

  • MBA preferred.
  • Direct experience in consumer products or healthcare industries a plus

 

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