Senior Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Green Bay - WI

Shared Medical Services

For 44 years, Shared Medical Services has been building on our strong foundation with our team of nearly 500 industry professionals who are deeply committed to patient care and providing the best in mobile imaging. Currently in 30 states and growing, we provide mobile MRI, PET/CT and Mammography services to metropolitan and rural areas across the United States. We have achieved this long-lasting success through our commitment to state-of-the-art equipment, delivering unmatched customer service, and our experienced and professional team. We call this the SMS Difference!

As an employee-owned company, Shared Medical Services continues to be a well-respected, trusted, and proven provider of specialized medical imaging solutions.

SMS is seeking a Marketing Specialist to join our growing team. Position is hybrid/remote – must live within 6 hours of Madison, WI.

Annual Salary – $70,000-$95,000

GENERAL SCOPE OF DUTIES

The Senior Marketing Specialist will contribute to consistent business growth by leading SMS’s digital, print, and content marketing efforts. This role requires a blend of creative content development, digital and print marketing expertise, and a capacity for data-driven decision-making. The Marketing Manager will ensure brand consistency, support corporate and regional marketing needs, and enhance operational efficiency through effective management of marketing technologies, data, processes, and metrics.

Essential Duties And Responsibilities

  • Content Strategy and Production: Develop and implement a comprehensive content strategy that aligns with the company’s branding and marketing objectives. This includes advanced design tasks, such as creating content for digital and print marketing campaigns, sales/proposal documents, website, social platforms, and overall brand development, from ideation to completion of projects. Maintain brand standards across all organizational communications and proof work to ensure accuracy.
  • Digital Presence Management: Oversee the company’s digital channels, including the website, social platforms, search engine marketing, email, and inbound marketing. Ensure that content on these platforms is brand-aligned, current, engaging, and optimized for audience engagement, conversion, and ROI.
  • Corporate and Regional Marketing Management: Collaborate with corporate leaders and departments to execute announcements, presentations, trade show materials, and other internal projects. Collaborate with regional teams to ensure execution of coherent marketing strategies that respect local market needs while aligning with the overall company brand vision. Provide necessary guidance and resources for effective local campaign implementation. Participate in brainstorming, generate new ideas, and improve overall creative content quality. Coordinate with applicable vendors on estimates, file prep, and delivery as needed.
  • Marketing Technology Stack Oversight: Collaborate with IT and related teams to oversee the implementation and integration of marketing technologies. Ensure all systems, from CRM to analytics tools, function seamlessly together. Troubleshoot, update, and optimize the tech stack to support marketing initiatives effectively.
  • Operational Efficiency: Enhance the efficiency and effectiveness of marketing operations across various channels, focusing on process simplification, workflow automation, and optimal resource utilization. Facilitate efficient project coordination for all marketing activities, ensuring access to shared marketing resources.
  • Analytics and Performance Reporting: Monitor, analyze, and report on the performance of digital content and lead generation campaigns. Use these insights to refine marketing strategies, improve future initiatives, and communicate key findings to stakeholders.

Position Qualifications

  • Degree in marketing, graphic design, digital design or related field.
  • 5-7 years of professional experience designing brand or marketing communications in either a corporate or agency environment.
  • Proven experience in digital marketing and content strategy, preferably with experience in managing corporate and regional B2B campaigns.
  • Strong skills in content creation, copywriting, digital advertising (including PPC), and SEO.
  • Expert user of Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • Proficiency with WordPress Web Development is strongly preferred.
  • Fluency in digital and print design and production best practices.
  • Ability to analyze data and use insights to drive marketing decisions and strategies.
  • Excellent communication, collaboration, and project management skills.
  • Self-starter with patience and perseverance.
  • Experience working with cross-functional teams across different geographical locations.

Benefits

  • Health, Dental, Vision and Life Insurance
  • Employee Stock Ownership Plan (ESOP)
  • 401K Retirement Plan
  • Medical and Dependent Care Flexible Spending
  • Short- and Long-Term Disability
  • Paid Time Off (PTO)
  • Paid Holidays

 

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