Director, Brand Public Relations

Job Category: Brand Marketing
Job Type: Full Time
Job Location: Stamford - CT

BlueTriton Brands

BlueTriton is a leading provider of spring and purified water products – the name behind your favorite bottled water brands. We are proud to offer an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged spring water in addition to other quality products and services. Get ready to quench your thirst with exciting possibilities when you join BlueTriton for a fiercely good career doing work that matters.

Whether your career interest is rooted in Finance, HR, Marketing, Sales, IT, Sustainability or our Legal/Regulatory/Government team, professional roles at BlueTriton within our Corporate Teams could very well be the place for you to uncap your potential! Be prepared to join a team that is deeply committed, boldly innovative, and fiercely good for our consumers and customers, for our people, and for our communities.

Job Description

We are currently seeking a Director, Brand PR to be located in Stamford, CT and report to the Chief Communications Officer with a strong link to Marketing.

The primary responsibilities will include:

  • Drive brand PR and awareness for portfolio of loved and long established water brands (some dating back 100+ years), including Poland Spring® 100% Natural Spring Water, Arrowhead® 100% Mountain Spring Water, Ozarka® 100% Natural Spring Water, Ice Mountain® 100% Natural Spring Water, Zephyrhills® 100% Natural Spring Water, Deer Park® 100% Natural Spring Water, Saratoga® Spring Water, AC+ION® Alkaline Water, Origin™ Natural Spring Water, Pure Life® Purified Water, Splash Blast® Flavored Water Beverage, Splash Fizz® Fruit Flavored Sparkling Water Beverage and B’EAU™ Marine Collagen Water Beverage.
  • Manage PR agency for all 16 brands. Set agenda for the agency and lead ongoing management of their agenda and calendar of events.
  • Develop comprehensive PR communications around key brand activations to improve program impact and drive consumer awareness. Communications include the execution of press appearances, interviews, and events in coordination with the CMO, VP of Marketing, Brand Leads and the PR agency.
  • Maintain and build upon relationships with local and national broadcast, print, online media outlets.
  • Develop press releases, pitches, talking points/briefing documents, Q&As, holding statements and media alerts.
  • Pitch stories to advance Brands’ agendas to business, trade media, and traditional media.
  • Organize and coordinate national press events and public appearances.
  • Develop & maintain the communications calendar to establish a strategic cadence of announcements to increase earned media.
  • Pursue opportunities to tell Brand success stories and create business value.
  • Lead identification and submission development/entries to national advertising and marketing awards.
  • Develop PR reports, presentations, and other materials.

Qualifications

Requirements:

  • Minimum of 10 years of experience in communications and brand PR at a large corporation or agency. Experience in CPG or multi-branded house is preferred.
  • Established media contacts in both national and regional print, television, radio and online media outlets, and deep knowledge of how media works.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to work well with management, both within and outside the company and collaborate with colleagues across functions.
  • Excellent organizational and project management skills and the ability to multi-task in a fast-paced environment.
  • Working knowledge of MS Word, Excel, PowerPoint, and Outlook.
  • Able to travel as needed (15% anticipated).
  • Bachelor’s degree required.
  • Estimated travel: 15%

 

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