SOCi
Join our dynamic Product Marketing team where we are the masterminds of messaging and positioning, leaders of GTM strategy, advocates of customers and field teams, and activators of the market. As a member of the team, you’ll help bring our CoMarketing Cloud and our portfolio of products to market in a way that builds awareness and cements authority in the market, drives predictable growth, and helps sales be wildly successful. We set a high bar, and we have a lot of fun along the way.
As a Senior Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive the success of our core products and capabilities. You will be responsible for understanding our target audience, positioning our products effectively, and collaborating cross-functionally to ensure successful product launches, marketing initiatives, and strategic GTM projects.
Who We Are
SOCi is one of the fastest growing technology companies in the country, ranking in the top tier of Inc 5000’s Fastest Growing Companies in America list for the last several years consistently. The builder of an award-winning enterprise SaaS marketing platform, and one of Forbes’ Best Startup Employers, SOCi boasts hundreds of the world’s largest brands as its customers. At SOCi, nothing is more important to us than the clients we service every day. The SOCi platform specifically solves complicated marketing and workflow problems for national and global multi-location brands that want to scale and optimize their presence. View more on our Awards & Accolades here!
How You Will Make an Impact:
- Develop comprehensive product marketing plans that align with overall business objectives and drive product adoption and revenue growth.
- Conduct market research to understand customer needs, preferences, and competitive landscape.
- Define target customer segments and develop compelling messaging and positioning for each segment.
- Create marketing collateral, including sales enablement materials, presentations, product demos, and customer-facing content.
- Collaborate with the product management team to influence product development decisions and ensure alignment with market needs.
- Work closely with the sales team to develop effective sales tools and training programs.
- Plan and execute product launches, including coordinating cross-functional teams and driving go-to-market strategies.
- Analyze key metrics and performance indicators to measure the effectiveness of marketing initiatives and drive continuous improvement.
- Stay up-to-date on industry trends, emerging technologies, and competitive developments.
What You’ll Need to be Successful:
- Ability to work 100% remotely.
- Bachelor’s degree in marketing, business, or a related field.
- 5+ years of experience in product marketing, preferably in the Martech SaaS space. Experience with SEO and website development is a plus.
- Proven track record of developing and executing successful product marketing strategies.
- Comfortable with working in an agile environment and managing multiple stakeholders together.
- Strong understanding of value selling, audience segmentation, and product messaging and positioning.
- Stellar storyteller with excellent written and verbal communication skills.
- Ability to collaborate effectively with cross-functional teams and influence without authority.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Highly organized with the ability to manage multiple projects simultaneously.
What SOCi Provides To You
- Comprehensive Benefits Package (non-contract roles only)
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible Work Environment
- Flexible paid time off (non-contract roles only)
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
- Empowering Career Growth and Success