Eaton
Eaton’s ES AMER ARS division is currently seeking a Retail Marketing Manager. This is a remote role that will require the employee to travel about 25% of the year.
The Retail Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies that integrate across in-store and online channels to enhance the overall customer experience. They will create and deliver superior customer satisfaction while focusing on long-term growth, profit, and value for the company. The retail marketing manager will plan and deliver business goals including programs, promotions, paid media campaigns, cross merchandising, literature, new item setup, and training. This position will manage ecommerce by driving consumer engagement, acquisition, and conversion through digital marketing tactics. The retail marketing manager will partner with the retail sales team, product management, and other retail marketing managers to ensure alignment and consistency across all retail channels.
The expected annual salary range for this role is $105000.03 – $154000.04 a year.
Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
What You’ll Do
- Manages retail and e-commerce channel strategy and develops yearly integrated marketing plans inclusive of target market identification, competitive analyses, merchandising, incentive programs, and promotional plans, selling and merchandising tools.
- Creates, manages, and executes promotional programs/analysis and customer-specific marketing campaigns, including virtual product bundle creation and analysis.
- Responsible for retail and e-commerce content planning for existing portfolio and new product launches for residential and commercial avenues; Audit content on ecommerce partner sites for optimizations relating to layout, images, graphics, video, copy, brand page, supporting documents, etc. Optimize existing content for SEO for both copy and rich content.
- Accountable for marketing aspects of product line reviews, product resents, packaging, and POGs.
- Works with Product Marketing and sales to conduct customer and competitor research and analysis, identify new product, service, and solution requirements, develop new product roadmaps and specifications, and develop/execute new product launch plans.
- Fully manages partner site paid media strategies, including campaign setup and management, A/B testing, and budget management and tracking.
- Reports weekly and monthly on KPIs and uses insight to improve campaign performance.
- Apply test & learn approach to paid media using analytics to guide plan optimization; analyze and report key performance metrics on a weekly/monthly/quarterly basis.
- Partner with internal and external agencies to develop content for the e-commerce and digital channel.
- Management of account-based tradeshows and travel to support when necessary.
Qualifications
Required (Basic) Qualifications:
- Bachelor’s degree from an accredited institution.
- 3 years of in-depth Eaton product knowledge OR 3-5 years’ experience in Big Box Retail and Retail/Ecommerce Marketing
- 1 year of project management experience
- Must be able to work in the United States without corporate sponsorship now and within the future.
Preferred Qualifications
- 1 year experience supporting technical products
- Strong analytical, communication, and interpersonal skills.
- Strong attention to detail, critical thinking, and organizational skills.
- Experience with content management systems such as Salsify or Syndigo.
- Photoshop/In-Design experience.
- Knowledge of online advertising platforms, such as Google Ads or Facebook Ads.
- Experience with CommerceHub.
- Familiarity with electrical products and/or electrical industry.
Skills
- Requires 25% travel