DLBdaily

You’re a seasoned marketing professional with a passion for crafting and executing impactful strategies in the fitness industry. Managing and optimizing paid online media campaigns across various channels is where you thrive. You’re a self-starter with a strong work ethic, dedicated to achieving and surpassing KPI goals. Collaboration is second nature to you, and you excel in cross-functional teamwork. Your analytical skills are top-notch, and you have a keen eye for project management. Working in a fast-paced, ever-changing environment is where you shine.

Role Summary & Our Ideal Candidate:

As the Marketing Manager at DLB Daily, you’ll be a key player in shaping and executing our marketing strategies. Reporting directly to Dana Linn Bailey and working closely with cross-functional teams, you’ll be pivotal in integrating digital marketing campaigns with our broader marketing goals.

Responsibilities:

Marketing Strategy:

• Develop and execute comprehensive marketing strategies aligning with DLB Daily’s objectives and brand vision.

Paid Media Management:

• Manage and optimize organic and paid online media campaigns across various channels, meeting and surpassing KPI goals.

Team Leadership:

• Oversee a small team of paid ad specialists, customer service representatives, and content creators, ensuring effective collaboration and productivity.

Content Collaboration:

• Collaborate with the content creation team to produce high-quality, engaging fitness content that resonates with our target audience.

Budget Management:

• Oversee media spend, ensuring accurate planning, forecasting, and reporting for all digital campaigns

Data Analysis:

• Analyze campaign performance data, providing actionable insights, regular reporting, and recommendations for continuous improvement.

Integrated Campaigns:

• Lead the development and management of integrated digital media campaigns, ensuring cohesion with overall marketing strategies.

Market Research:

• Conduct market research, staying updated on industry trends to inform future campaign development and marketing strategies.

A/B Testing:

• Lead A/B testing initiatives to optimize campaign performance and ROI.

Creative Guidance:

• Provide guidance on creative best practices for digital advertising, ensuring alignment with brand standards and campaign objectives.

Requirements:

• Minimum of 5 years of marketing experience, preferably in the fitness industry.
• Strong understanding of content creation and its importance in the fitness sector.
• Proficient in budget management and the relationship between budgeting and ad spend effectiveness.
• Proven leadership skills with the ability to manage and inspire a diverse team.
• Exceptional analytical skills with a data-driven approach to decision-making.
• Collaborative mindset with a focus on cross-functional teamwork.
• Ability to thrive in a fast-paced and ever-changing environment.

Results:

• Drive significant improvements in marketing performance, measured by decreased CPL and CPC, increased impressions, and enhanced lead quality.
• Deliver a positive ROI on ad spend, contributing directly to DLB Daily’s bottom line.
• Implement and refine marketing strategies to bolster DLB Daily’s overall marketing initiatives and brand presence in the market.
• Be an example for continuous improvement and innovation within the marketing team, enhancing overall team morale and performance.

Additional Details:

• Competitive salary, commission pay, as well as a relocation package of up to $5,000
• Opportunity to work closely with Dana Linn Bailey and influence the growth of a leading fitness app.
• Join a passionate and motivated team dedicated to promoting health and fitness.
• Not eligible for remote work, must be on site in Kalispell Montana

There will be a survey sent immediately following your resume submission. These need to be completed within 48 hours. ANY survey that is incomplete will be automatically REJECTED.