Product Marketing Professional

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: US - Remote

Humana

Humana’s Primary Care Organization (PCO) is seeking a Product Marketing Professional 2 to join the Patient Engagement & Retention Marketing team working remote anywhere in the US. is committed to providing personalized, high-quality senior care and is seeking driven team members who want to be part of the effort. It’s taking place at Conviva Care Centers and CenterWell Senior Primary Care facilities, members of PCO, where clinicians address multiple practice patterns and enhanced clinical protocols to drive senior patient care, wellbeing, and longevity.

As the Product Marketing Professional, you will assist in the execution of patient retention & engagement associated marketing patient growth strategies. Multi-channel marketing strategies will be deployed in support of patient growth and retention objectives and may include training and selling aids, call center scripts, advertising copy, brochures, catalogues, display advertising, technical instructions, fact sheets, and information booklets. This role will support marketing efforts working with cross-functional clinical and patient engagement and retention growth business teams to execute marketing plans within stated deadlines and associated budgets. You will report to the Product Marketing Patient Engagement and Retention Associate Director.

Key Role Functions

  • Drive the activation of PCO’s value story in support of patient acquisition and retention
  • Execute patient & agent marketing tactics
  • Collaborate with PCO marketing team to understand business needs based on objectives and then assist in the activating solutions that help to support measurable impacts to their business
  • Participate in the development of marketing plans based on corporate and business objectives
  • Partner with the PCO marketing team to influence internal and external partners to inform, develop and activate marketing strategies that improve awareness to drive trust with patients and agents
  • Work with Primary Care Organization marketing leadership to synthesize disparate marketing requests to drive efficiencies in our processes and spend
  • Support relationship management of event vendors in executing primary care patient retention events
  • Serve as a key member on the Primary Care Organization marketing team to shape our team’s culture and elevate our team’s strategic approach to business questions

To be successful you will need to be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. As a team player, you must be flexible, enthusiastic and demonstrate a willingness to learn.

Required Qualifications

Use your skills to make an impact

  • Bachelor’s Degree in Marketing, Communication or Business, or equivalent related experience
  • 2+ years of marketing strategy, digital marketing, advertising and campaign execution experience
  • Experience with agile methodology and working in sprints
  • Strong, demonstrated project management and event planning skills
  • Strong, demonstrated skills measuring marketing campaigns and working within budgets
  • Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects
  • Excellent communication skills, written and verbal; able to communicate at all levels of an organization

Preferred Qualifications

  • Prior agency or corporate marketing experience
  • Experience working in the healthcare industry
  • Experience building compelling PowerPoint presentations for executive leadership

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
  • Satellite, cellular and microwave connection can be used only if approved by leadership
  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Benefits

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities

 

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