Product Marketing Manager

Job Type: Full Time
Job Location: US - Remote

FitXR

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

 

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

 

We’ve built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

 

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

 

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men’s Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.

 

TLDR

 

We are on the hunt for a talented Product Marketing Manager with strong storytelling skills to enhance our product’s user engagement. This pivotal role involves creating compelling narratives for our products and driving the adoption of new features. Your work will directly contribute to the continuous growth and success of FitXR.

 

What you’ll find here

  • A highly collaborative team of multi-disciplinary specialists, who manage a huge range of experimental and high-impact product initiatives – your thoughts, challenges and ideas are actively encouraged!
  • An ambitious but ambiguous environment – we’re here to build a category-defining brand and product that radically changes how people experience fitness. This means there is no defined path for us to follow: we’re breaking new ground every day and learning as we do. You’ll thrive here if you’re as passionate as us about changing people’s lives for the better while being comfortable navigating ambiguity and creating your own certainty in the uncertain
  • A culture built on delivering greatness, iterating, sharing feedback and trying new things – we want you to take bold bets focused on driving value to our customers, and tell us what you learn if it doesn’t work!
  • A highly invested senior leadership team who believe our people are what will take our business to the next level – they are your teammates, cheerleaders, coaches, support team – working beside you as we build the #1 immersive fitness app in the world
  • Strong foundations, but an openness to work your way – we have a high quality bar when it comes to delivery, but teams have the freedom to self-organize how they achieve this
  • An excellent benefits package – see below

Where You’ll Spend Your Time

  • You’ll immerse yourself in the world of FitXR, weaving captivating stories that showcase the unique value of our fitness experiences. Your narratives will serve as the beacon that guides users to discover, engage, and activate within our app, driving both acquisition and retention.
  • Collaborating with our Design, Engineering, and Content teams to orchestrate the launch of new features. Your creativity and strategic prowess will ensure that each launch resonates deeply with our diverse audience, sparking intrigue and enthusiasm at every turn.
  • Striking the perfect balance between delivering top-notch quality and executing with speed, ensuring that our messaging hits all the right notes at precisely the right times.
  • From sleek design updates to compelling content creation, you’ll work to ensure that our website serves as a dynamic showcase of our products, captivating and engaging our user base with every click

We’d Love to See from You

  • You have 2-5 years of experience as a Product Marketer for a consumer-facing company is highly valued, especially if you have a genuine enthusiasm for fitness. Your passion for fitness will drive our collective mission to revolutionise the fitness technology landscape and make a lasting impact.
  • You’re a wordsmith extraordinaire, someone who can wield language with finesse to captivate hearts and minds. Your ability to craft clear, compelling messages and story telling to new and existing customers will be the secret sauce that sets us apart from the competition.
  • You are data-obsessed and love diving deep into quantitative and qualitative data to uncover insights that drive marketing strategies. Your proficiency in leveraging data will be the compass that guides our marketing efforts, ensuring we stay on course toward success.
  • You’re energised by the challenge of a fast-paced environment and are able to adapt quickly and turn obstacles into opportunities.

Our mission is to make fitness fun and accessible for everyone. To build inclusive products, we need to build an inclusive team. Please know that this list is indicative and that we would still love to hear from you even if you feel you are only a 75% match. Skills can be learnt, diversity cannot. We promote a diverse and inclusive culture at FitXR.

 

Logistics 🛠

 

Our interview process takes place on Google Hangouts and tends to consist of the following stages:

  • Initial screen with the talent team
  • Hiring Manager / technical interview
  • Task stage
  • Cultural chat
  • Founder / Exec Interview

Some roles will have extra stages but we’ll let you know as early as possible if so.

 

Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance.

 

Benefits 🌱

 

As well as being fully remote, our benefits include:

  • 🏝 Unlimited annual leave
  • 📈 Stock options – everyone is an owner
  • 🌱 $1025 per annum learning budget
  • 🧘 $800 per annum wellbeing budget
  • 🏡 $400 work from home budget
  • 🤗 Annual company retreat & regular get togethers
  • 💻 VR headset
  • ⛑️ Health Insurance with Empire Health
  • 👥 3% contribution to the 401(k) plan
  • 👶 12 weeks full paid family leave