Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: United States

Wolters Kluwer

The role of the Marketing Specialist is to develop and manage email, landing page, and webform assets for lead generation marketing campaigns across Wolters Kluwer Legal & Regulatory U.S. market segments. The position will be responsible for working within a branded and templated system to create and revise a variety of digital assets as well as working within a scheduled marketing workflow. Key functions include email design, landing page design, asset management, and workflow management.

Essential Duties And Responsibilities

  • Creating, formatting, and testing all email and landing page materials within pre-designed templates
  • Manage email file production, including image sizing and storage, uploading to server, and working within digital asset management procedures to maintain creative files
  • Understand and interpret marketing plans to create high-quality email and landing page assets accordingly to the specific instructions that are provided
  • Customize marketing assets within a pre-built templated environment that aligns with all branding guidelines
  • Create, upload, and manage all asset proofs and proofing feedback from marketing managers via project management system
  • Leverage Eloqua tools and resources to maximize quality of marketing materials and functionality
  • Closely track workflow steps within project management system – staying consistently on-time with all deliverables
  • Engage with key internal stakeholders including marketing execution and segment marketing strategy to ensure go-to-marketing efficiency and effectiveness
  • Support overall brand management and the building of brand equity

Job Qualifications

  • Education: Bachelor’s degree with coursework emphasis in Marketing & Advertising strongly preferred

Experience:

  • 5+ years of experience with email marketing development in a corporate setting
  • 3-5 years of experience with email marketing platform/CRM
  • Experience with Eloqua strongly preferred
  • Experience with design programs like Photoshop
  • Exceptional organization and communication skills
  • Ability to multi-task, work within a standardized workflow, and display follow-through and initiative

Other Knowledge, Skills, Abilities or Certifications:

  • Strong verbal and written communication
  • Strong attention to detail and highly motivated with ability to work independently

Travel Requirements

  • No domestic travel (0%) may be required for internal meetings or customer conferences.
 
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