C.H. Robinson
C.H. Robinson is seeking a dynamic and innovative Marketing Manager to join our team. In this individual contributor role, you will play a pivotal part in managing day-to-day marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will closely collaborate with cross-functional teams to implement campaigns, analyze performance metrics, and contribute to the overall success of our marketing initiatives. This position offers an exciting opportunity to help ensure marketing initiatives align with business goals, fostering a vibrant and impactful brand presence. If you’re passionate about marketing and eager to make a tangible impact, we want to hear from you!
At C.H. Robinson, we’re firm believers in the power of in-person collaboration to fuel innovation and propel success. In this role, you will engage with peers on-site two days a week, igniting creativity and driving impactful results. With the flexibility for remote work three days a week, this role strikes the perfect balance between teamwork and autonomy.
The deadline for internal applications is July 5th, end of day.
Duties And Responsibilities
The duties and responsibilities of this position consists of, but are not limited to, the following:
- Develop and implement tailored marketing plans and campaigns for the logistics industry
- Create engaging, high-quality content for social media, email marketing, blogs, press releases, and marketing collateral
- Conduct market research to identify new opportunities, understand carrier needs, and monitor competitor activities
- Plan, execute, and analyze marketing campaigns to drive lead generation and customer acquisition
- Collaborate with sales, product, and design teams to align marketing strategies with business objectives
- Contribute to strategies for improving carrier engagement and retention
- Organize and manage marketing events, webinars, and trade shows to increase brand visibility
- Stay current on industry trends and recommend adjustments to marketing strategies
Qualifications
Required:
- A minimum of 2 years of marketing experience
- Bachelor’s degree from an accredited college/university
- Minimum of 2 years’ experience working in a publicly traded company
- Travel up to 10% domestically
Preferred:
- Bachelor’s degree in marketing, business, communications
- Proven success in developing and executing growth-driven marketing strategies
- Advanced certifications in marketing or related areas are a plus
- Proficiency with marketing automation tools, CRM software, and Financial SaaS products
- Strong understanding of digital marketing principles and tools
- Excellent written and verbal communication skills
- Creative thinker with strong problem-solving abilities
- Ability to work independently and as part of a team in a fast-paced, matrixed environment
- Strong analytical skills with data-driven marketing experience
- Experience in a start-up environment
- Familiarity with the latest marketing trends and best practices
- Knowledge of the logistics industry and carrier needs
- Ability to motivate and encourage change, achieving positive results in a large, dispersed organization
- Values a diverse and inclusive work environment