Email Marketing Specialist

Job Category: Email Marketing
Job Type: Full Time
Job Location: Florida

SeatMatch

Salary/Package

  • $60,000 – $80,000
  • Health/Dental/Vision Insurance Options
  • PTO Program
  • Paid Holidays
  • Retirement Plan with Company Match
  • Employee Discount

This is a Remote role but you must reside in the state of Florida to be eligible

In this role, you will be pivotal in crafting and executing compelling email campaigns that effectively engage and captivate our unique audience of cigar enthusiasts. Your expertise in copywriting will be essential for creating impactful email content, from attention-grabbing headlines to persuasive calls to action. While you will occasionally adapt visual elements, your main focus will remain on leveraging your writing skills to elevate our brand’s email communications. As part of our successful business that sells exclusively B2C, you will have the exciting opportunity to connect directly with our diverse clientele. Product marketing experience will be highly valuable as you take direction from the email marketing manager and work independently within Klaviyo’s email platform and Magento’s online shopping cart platform to drive projects to completion. Join us and contribute to shaping the narrative that resonates with our loyal customers.

KEY REQUIREMENTS (DO NOT APPLY UNLESS YOU SPECIFICALLY POSSESS THE BELOW EXPERIENCE)

  • 2+ Years experience working with an eCommerce company
  • 1+ Years of experience working with the back end of an online shopping storefront
  • 2+ Years of experience building email campaigns for an eCommerce company
  • Must be located in the state of Florida

This is a unique hiring process with multiple steps involved; if you do not wish to complete multiple steps, please do not apply. Additionally, our client’s expectations are that all interested candidates follow through this process; contacting a client directly will result in immediate disqualification

Core Responsibilities

  • Design and implement email marketing campaigns that embody the unique style and mindset of cigar culture, ensuring deep engagement with our audience.
  • Produce compelling email campaigns that include effective headlines, tags, and calls to action; leverage strong copywriting skills to drive engagement and conversions.
  • Manage the scheduling and delivery of daily emails, adapting to challenges promptly and ensuring all timelines are met.
  • Utilize tools like Klaviyo and Magento for campaign management and data analytics, maintaining precise control over subscriber lists and interactions.
  • Coordinate promotional activities within emails, setting up, monitoring, and analyzing the usage of promo codes.
  • Monitor key performance indicators for email campaigns, use data to optimize future campaigns, and provide concise reports on outcomes.
  • Work collaboratively on team projects, ensuring effective communication and alignment on project goals and deadlines.
  • Continually develop knowledge of cigar culture to enhance the relevance and appeal of marketing content to target consumers.

About You

  • You have experience with email marketing tools like Klaviyo or Mailchimp and are familiar with eCommerce shopping cart platforms such as Magento.
  • Experience in product marketing is a plus, and you are excited about working in a successful B2C business model.
  • You are self-sufficient, adept at managing projects independently, and proactive in taking initiative.
  • You possess strong Excel or similar spreadsheet skills, essential for data analysis and informed decision-making.
  • Your attention to detail is impeccable, ensuring accuracy in every aspect of your work.
  • You have a genuine curiosity about cigar culture and are eager to delve into its intricacies to better connect with our diverse audience.