Syncron
Syncron is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Connected Service Experience (CSX) platform offers domain-fit solutions for:
- Supply Chain optimization,
- Pricing strategy,
- Service Lifecycle Management (e.g. warranty management, field service management, service parts management, knowledge management).
Our company has a global presence with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden. We build upon the belief that our greatest strength is our People. Our unique company culture has been appreciated by our Employees. With this we are winning the hearts and minds of world-leading organizations, such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.
About The Role
We are seeking a dynamic and results-driven Regional Marketing Manager to help the existing Field Marketing Manager to lead our demand generation efforts in the AMERICA region. As a key member of our marketing team, you will be responsible for driving brand awareness, generating leads, and supporting the overall growth of our business in the region. If you are a strategic thinker, a creative problem solver, and have a passion for marketing, we want to hear from you.
What would you do?
- Field Marketing Strategy: Develop and execute the regional field marketing strategy to achieve business objectives, including demand generation, brand awareness, and customer engagement in full alignment with the VP of Sales and the Corporate marketing team.
- Physical and Virtual Event Management: Plan, coordinate, and execute regional marketing events, trade shows, seminars, and webinars ensuring a consistent and compelling brand presence.
- Brand Awareness and local comms: Working closely with local communication agency to ensure to have an established presence with localised content on our corporate LinkedIn page, on local newspaper and digital magazines. Moreover, working closely with the agency to have a proper and robust relationship with local journalists.
- Content Development: Collaborate with the Corporate Marketing team to localize content in German and/or creating local content and/or repurposing existing content that better fit the local business’ need.
- Market Knowledge: Constant learning and update on local market trends to identify opportunities, key topics, and competitive insights, leveraging this knowledge to refine regional strategies. We have a tool called Crayon that can support on this task.
- Budget Management: Manage and optimize the regional marketing budget, ensuring cost-effective and impactful marketing initiatives with a clear ROI and business impact for pipeline generation.
- Data Analysis: Monitor and analyse key performance metrics to assess the success of field marketing programs and make data-driven recommendations for improvement.
- Cross-functional Collaboration: Work closely with sales teams, product managers, and other departments to ensure alignment and support for regional marketing initiatives.
- Reporting: Provide regular reports on the effectiveness of field marketing programs and their impact on regional business goals.
Who you are? / What we expect:
- 3-5 years of years of experience in field marketing or a related role, with a proven track record of success. Preferably in a B2B environment.
- Bachelor’s degree in marketing, business, or a related field. MBA is a plus
- Strong leadership and communications skills.
- Excellent written and verbal communication skills.
- Preferred proficiency in marketing software and analytics tools such as Pardot, 6Sense, SFDC.
- A strategic thinker with the ability to develop and execute marketing plans.
- Strong project management and organizational skills.
- Demonstrated ability to work collaboratively in a cross-functional team environment.
- Flexibility to travel within the region as required.