Shape Technologies Group

SHAPE is a strategic ecosystem of companies including Flow International, KMT Waterjet, H20 Jet, AquaDyne, Advanced Pressure Systems (APS), Aquarese, TOPS Waterjet, Shape Mined Material, and Shape Process Automation. Collectively, we provide an extensive portfolio of manufacturing process solutions to customers around the world. The core technology of SHAPE was founded in high-pressure waterjet cutting, cleaning, and surface preparation.

We work together to develop intellectual properties that drive progress and raise the bar in service excellence, we set the standard for integrity, professionalism, and inclusiveness to meet the challenges of rapidly evolving industries. Tomorrow’s customers will require more innovative solutions, we continue to push the envelope in developing the advanced technologies and digital tools to solve manufacturing challenges at the pace and scale of the markets we serve.

What It’s Like To Work Here.

We are a team of technology enthusiasts who pride ourselves on constantly raising the industry bar. Our world is fast-paced and customer-focused. With principles, performance, and an authentic passion for results deeply rooted in our daily interactions. We are friendly, respectful, and motivated to deliver strong performance in everything we do.

Summary

As a Marketing Specialist for KMT Waterjet, you will perform research and analysis in order to provide insights regarding the market, trends, competitors, potential and existing customers, and current campaigns. The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. The specialist should be adept at working independently and collaborating with cross-functional team members to ensure that strategic marketing insights and metrics are implemented.

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:

• Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation.
• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy.
• Collaborate with team members to optimize automation and lead the nurturing process through email, content, events, and social channels.
• Assist in the execution of marketing plans to reach audiences through targeted channels.
• Recommends new online content and modifications to current content to increase customer traffic, customer satisfaction, and sales.
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
• Utilizes knowledge of emerging online applications and technology, marketing strategies, analytical and quantitative analysis, and company products and services to assist with the development of marketing initiatives.
• Assist the marketing director in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement.
• Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more effective communications and brand awareness.
• Helps with the creation of tools and techniques to profile customers, identify market opportunities, and increase sales.
• Analyzes marketing metrics for identifying effect-cause relationships between financial outcomes and marketing actions to raise profitability.
• Analyze existing marketing collateral with a critical eye and identify opportunities for improvement.
• Other duties as assigned.

Regular and predictable attendance is an essential function of this position.

Supervisory Responsibilities

This position has no supervisory responsibilities.

LOCATION

This position is onsite in Houston, Texas

Qualifications

REQUIRED KNOWLEDGE, SKILLS, ABILITIES:

• Strong experience with product launches and integrated marketing campaigns.
• Excellent communication and presentation skills, with the ability to convey complex information clearly and effectively.
• Proficiency in using commonly used marketing technology tools, including website content management systems, email marketing tools, CRM systems, and social media platforms.
• Solid working knowledge of marketing principles and strategies.
• Ability to handle moderately complex issues and problems, with the capability to refer more complex issues to higher-level staff.
• Ability to perform work under general supervision while demonstrating initiative and problem-solving skills.
• Potential to provide leadership, coaching, and mentoring to a subordinate group.

EDUCATION and EXPERIENCE:

• Bachelor’s degree in Marketing or a related field.
• 3+ years of experience in marketing, preferably in the manufacturing industry.
• Proven experience in market research, marketing analysis, or a similar role.
• Experience in developing and implementing marketing strategies and campaigns.