Senior Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: US - Remote

Paycor

Paycor’s HR software is purpose-built for leaders and modernizes people management. We help our customers build winning teams and great places to work. Paycor’s culture is the key driver of our success. Every day, our associates find new ways to add value and progress toward audacious goals. We celebrate wins and share the wealth with a high performance-centric culture that empowers talented people to try new roles, innovate and experiment, and follow their passions.

Job Summary

The Senior Product Marketing Manager will serve as a business owner of assigned Paycor products and services. Product Marketing is a highly cross-functional team, where you will partner closely with decision makers in Product and Engineering, Sales, Marketing, Customer Success, Implementation and Learning. The role will work across the product lifecycle, from market testing, to driving launch and commercialization and to growing product adoption post-launch.

The Senior Product Marketing Manager will need to be creative, analytical and collaborative and must be able to develop an understanding of the buying segments, audiences and their needs, acting as the subject matter expert (SME) who transfers knowledge about Paycor’s products and services. Core to this role will be properly positioning and ensuring the value of the products are communicated to the market to reach aggressive growth goals.

Essential Duties And Responsibilities

  • Translate product capabilities into sales and marketing initiatives, generate customer insights that inform Paycor’s product strategy, lead go-to-market strategy for our suite of products and drive rapid growth
  • Develop strategy and execute plans to increase penetration of assigned core products
  • Create and execute launch plans for new products as assigned as well as establish recommendations for pricing and bundling strategy
  • Drive market research initiatives to gain a deeper understanding of Paycor’s target market & build user personas that will enhance our team s ability to position our products, demonstrate our value, and engage with prospects where they are most likely to be open to our message
  • Create Paycor product scorecards monitoring sales performance and revenue of key products and communicate results to appropriate stakeholders with an increased awareness of areas of improvement
  • Manage product update communications and deliverables for Paycor customers, prospects and partners
  • Develop a consistent and compelling story and positioning statements around the value of each assigned product so sellers are prepared to win against the competition and provide recommendations for Paycor’s thought leadership strategy
  • Create selling tools to better market products throughout the funnel to ensure the value and differentiators are properly demonstrated
  • Conduct internal product training for sales and create and deliver product webinars for customers, prospects and partners
  • Work with product and sales operations to perform win/loss analysis to increase retention obtain valuable stakeholder feedback and increase product value
  • Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required.

  • Bachelor’s degree or equivalent combination of education and years of experience
  • Minimum of 5 -7 years of experience in marketing, product marketing, product management or related experience
  • At least 4-5 years of B2B product marketing or go-to-market experience is SaaS companies is preferred
  • Outstanding communication and presentation skills; able to communicate effectively with all levels with proven experience in influencing decision makers
  • Comfortable working with data and insights to generate balanced and thoughtful points of view for how to take Paycor products to market
  • Positive, professional and self-motivated to build relationships and to drive work at pace and to conclusion
  • Proven success in a fast-paced environment with a hands-on approach
  • Ability to function independently, requiring minimal oversight
  • Ability to negotiate with others to reach agreements/ solutions that meet internal needs
  • Motivated by solving new challenges and problems
  • Highly-enthusiastic, passionate, curious, confident and tenacious (particularly in regard to making the work better)
  • Excellent organizational, interpersonal, and change management skills

Paycor Total Rewards

Take Care of Each Other is one of our Guiding Principles and it’s something we actively pursue through the benefits we offer. We are dedicated to delivering a great personal and professional experience with exceptional benefits to support your wellbeing and the wellbeing of your family.

Highlights Include

  • A flexible virtual-first work philosophy
  • An initial equity award in Restricted Stock Units (RSUs) for all new Associates and on-going award opportunities to participate in the value created through Paycor’s growth
  • 401(k) with $.65 match for every dollar contributed up to 6% of eligible pay
  • Generous paid time off in addition to 10 paid holidays (including YOUR Holiday to celebrate a day or holiday you hold special)
  • Three medical plan options – including a $0 cost option and travel & lodging support to ensure access to medical care
  • Paid leave for birth parents, non-birth parents, elder caregivers, and military support
  • Sabbatical opportunities for tenured Associates
  • Employee Stock Purchase Plan, which enables you to buy PYCR stock at a 15% discount
  • Inclusive and accessible Employee Assistance Program (EAP) to help with everyday challenges

 

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