Commonwealth Financial Network
If you’re looking for a high-energy, inclusive atmosphere and a company that understands the importance of work/life balance, Commonwealth is your match! From generous bonus and 401(k) programs to tuition reimbursement and flexible work schedules, Commonwealth is focused on helping its employees thrive in an environment suited to their needs. On top of all that, the Marketing department offers a hybrid work schedule, so you’ll be able to work from home for part of the week!
We’re looking for a junior product marketing strategist to join our ranks who can craft compelling strategies to propel product initiatives forward. If you’re a strategic thinker with a knack for collaboration and an eye for detail, we should chat.
As a junior product marketing strategist, reporting to the Director of Product Marketing Strategy & Communications, you’ll be instrumental in shaping and executing product-related content across various channels. Your passion for storytelling, coupled with your analytical prowess, will drive our efforts to effectively communicate the value of our products.
Key Responsibilities:
Assist in crafting Product Marketing Strategies:
- Support product marketing strategists to contribute to the development of comprehensive strategies aligned with target audiences and market dynamics.
- Participate in brainstorming sessions and strategy meetings to offer insights and ideas for effective product marketing planning.
Team Collaboration and Messaging Development:
- Work with marketing teams and senior leadership to develop messaging that resonates with product and business goals.
- Coordinate with external Subject Matter Experts (SMEs) to gather insights for product content creation.
Product Marketing Planning and Coordination:
- Collaborate with teams to support the development of product marketing plans across multiple business units.
- Coordinate efforts with various departments to ensure alignment with overarching product marketing strategies.
Cross-Functional Collaboration:
- Collaborate with creative teams to develop and execute product-related marketing content.
- Integrate feedback from cross-functional teams to enhance the quality and impact of product marketing content.
Product Marketing Optimization and Analysis:
- Evaluate product marketing data and insights to optimize strategies.
- Make data-driven recommendations for continuous improvement and goal achievement.
Core Strengths:
- Passionate about storytelling and product innovation.
- Generates innovative product marketing ideas with flair.
- Manages multiple projects and partners successfully.
- Ensures precision and accuracy in product marketing execution.
- Strong project management skills.
- Deep knowledge in using data to guide decision-making.
- Curious about emerging industries; Financial industry knowledge a plus.
Skills and Knowledge:
- Excellent verbal and written communication skills.
- Experience working with cross-functional teams.
- Understanding of content types and their impact across channels.
- Proficiency in content management systems and marketing tools.
- Proficient in utilizing GA4 or similar data analytics tools.
Required Qualifications:
- Bachelor’s degree in communications, marketing, or related field.
- 1+ years of experience in product marketing strategy, creation, and execution.
- Continuous learner abreast of evolving trends.
- Exceptional communication and interpersonal skills.
- Strong time-management, organization, and leadership skills.