Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: US - Remote

Jasper

As a Product Marketing Manager, Solutions at Jasper, you will be responsible for developing and articulating the point of view and value proposition for the Jasper product across different buyer personas and industries. In partnership with Sales Enablement and GTM teams, you will develop and deliver solutions-based stories, use cases, content, and tools to further…

This fully remote role reports to the Director of Product Marketing and is open to candidates located anywhere in the continental US.

What You Will Do At Jasper

  • Partner with GTM and Sales Enablement teams to develop specific marketing solutions for different industries and roles.
  • Create prioritized stories and use cases, and communicate them effectively to the business, identifying the best routes-to-market to serve those needs.
  • Craft messaging to highlight the value of Jasper’s solutions for customers.
  • Collaborate, influence, and drive alignment with cross-functional marketing, sales, and product management teams.
  • Evangelize key differentiators, demonstrate relevance, and build advocacy.
  • Create content, including customer presentations, website content, and collaborate on thought leadership and the creation of marketing plans.
  • Work with our Director of Enablement on effective sales materials and training approaches and work with Customer Success to identify and address areas of confusion and opportunities for expansion.
  • Contribute to the positioning and creation of product pages, sales enablement materials, and product-related content. Develop creative briefs for our creative team to build out assets for product launches and campaigns.
  • Assist with well-researched persona development and evolution, working closely with Product, Engineering, Design, Customer Success, Sales, and Lifecycle Marketing to develop specific and effective segments, and purchase and upgrade paths.
  • Be accountable for launch metrics as well as long-term adoption and expansion goals.

What You Will Bring To Jasper

  • 5-7 years of work experience in Product Marketing for tech/software products, preferably B2B.
  • You have strong analytical skills; you excel at synthesizing market, competitive, and customer insights into clear takeaways and recommendations.
  • Skills in building launch projections, measuring impact, and a general understanding of product-related data analysis.
  • Experience working with product-led growth and Sales closed pipelines.
  • Great project management skills including strong communication around project timelines, responsible individuals, and status.
  • Experience working with both paid and freemium models is a plus.

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $130,000-$165,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Benefits & Perks

  • Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
  • 401(k) program with up to 2% company matching
  • Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
  • FlexWellness program ($1,800 annually) to help support your personal health goals
  • Generous budget for home office set up
  • $1,500 annual learning and development stipend
  • 16 weeks of paid parental leave
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