Corebridge Financial
The Senior Marketing Director is the key marketing contact for the flagship product suite at Corebridge Financial. This position will work with sales, strategic accounts, product development and product management daily on all product related content, tools, and communications. The position requires a senior level marketer to effectively manage the content creation process and to be able to have constructive calls, real-time, to discuss positioning and other marketing related items as they arise. The position also facilitates compliance, product management, actuarial and creative reviews, and approvals.
The Senior Marketing Director position requires a unique blend of creative thinking, tactical execution and strong communication and writing skills. The Senior Marketing Director plays an instrumental role in helping Corebridge Financial develop and execute strategic marketing plans to meet the annual sales goals
Responsibilities
- Manage and execute strategic marketing plans, with specific focus on annuity products (Index and Fixed).
- Lead the development and management of digital tools used in the annuity evaluation and sales process, including product-specific as well as value-add calculators
- Co-create and implement results-oriented marketing, communication, and product promotions across digital and print media while collaborating with the sales team and product management.
- Collaboratively write and edit customer and advisor facing content (including product marketing copy and required disclosures) to simplify and present complex concepts into a finished format across print & digital media.
- Manage inventory of core and key materials related to the annuity product line to maximize cost savings while maintaining quality standards and wholesaler & agent access to a wide variety of marketing materials.
- Manage specific aspects of marketing budget related to product line.
- Provide direction to creative partners in the development and execution of marketing materials.
What You Need To Know
- BS degree required; MBA preferred.
- 10+ years of professional marketing experience; experience marketing annuities required.
- Knowledge of Annuity products required.
- Solid understanding of financial services products.
- Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business unites.
- Strong writing and communication skills
- Demonstrated success in project management, from conception through planning and implementation, with experience in implementing marketing programs across multiple channels and media.
- Ability to cope with change and thrive in a fast-paced environment.
- Highly proficient with Word, Excel and PowerPoint
What our employees like most about working for Corebridge Financial Life & Retirement
- We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.
- Our “Giving Back” policy is at the core of our daily operations and guides our future progress. Don’t believe us? We put our money where our mouth is! Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.
- Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.
Benefit package includes
- Paid Time Off Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24!
- 17 paid holidays per calendar year.
- A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K – $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.
For positions based in Woodland Hills, CA, the base salary range is $130,000-$150,000 and the position is eligible for a bonus in accordance with the terms of the applicable incentive plan. In addition, we’re proud to offer a range of competitive benefits, a summary of which can be viewed here: Benefits Overview.