Brand Strategist

Job Category: Brand Marketing
Job Type: Full Time
Job Location: Detroit - MI

Rocket Mortgage

 

Rocket Mortgage, backed by Rocket Companies®, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here.

Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

Minimum Qualifications

  • 5+ years of professional experience in advertising, marketing or a related role
  • Bachelor’s degree in advertising, communications, marketing, public relations, journalism, English, or a related field
  • Proficiency in Microsoft Office suite

Preferred Qualifications

  • 3+ years of professional experience in brand strategy or a strategy-related role
  • Demonstrated skills in brand building and driving effective communications
  • Demonstrated ability to think both analytically and conceptually
  • Strong writing skills for succinct, thought-provoking strategies and briefs
  • Strong ability to work independently and collaborate with cross functional teams

Job Summary

As a Brand Strategist, you’ll be the provocateur of compelling creative ideas. Your insatiable curiosity and deep empathy for people will fuel how Rocket shows up in the world. With a determination at finding and distilling the most meaningful human and cultural truths, you’ll exercise both left and right brain thinking to turn business objectives into actionable inspiration. Your success is measured by your influence in the quality and consistency of creative executions.

Responsibilities

Find the truth

Brand Strategists are investigators, anthropologists, psychologists and catalysts for unlocking creative imagination.

  • Live and breathe human empathy and compassion into the brand
  • Understand and interpret various data and research learnings
  • Mine for insights to uncover the inner nature of people or situations
  • Drive connections to the brand’s purpose
  • A curious practitioner of cultural trends and crazes

Share the truth

The Brand Strategist is a skilled communicator and connector of truths, equally comfortable setting the foundation for original thinking as they are contributing to breakthrough concepting.

  • Ability to write concise, provocative creative brief writing
  • Deliver clear, persuasive presentations
  • A strong facilitator of creative ideation sessions
  • A brand enthusiast who circulates award-winning work

Activate the Truth

The mindful force behind the work acting as a vocal advocate for the communities we serve and the archetype of the brand. Willing to defend truth, when needed.

  • Influence creative ideas toward excellence
  • Brand storytelling across channels and stages of the journey
  • Apply learnings from past successes and missteps
  • A strategic partner to external partners and contributors
  • Proficient in AI tools

Benefits And Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back.