Globant

We are Globant GUT, Globant’s creative, marketing, advertising, and digital media network – the place where creativity meets AI and technology to empower brands.

We’re seeking an experienced and ambitious Senior Digital Marketing Strategist to join our dynamic team in New York.

You will get the chance to:

• Lead and craft strategies from inception toexecution, leveraging your deep expertise in analytics and Martech.
• Work quickly and collaboratively with cross-functional teams, including UX, design, and technology, to ensure the seamless integration of insights into actionable marketing strategies.
• From initial insight to final presentations, analyze data, assess website performance and craft a strategy into a persuasive story driving tangible value for our clients and their customers.
• If you are a critical thinker with a hands-on, audience-first approach to marketing and enjoy working in a collaborative, fast-paced environment, this role is perfect for you.
• Serve as the client-facing consultant for accounts within the strategy team, ensuring successful project outcomes, a strong focus on customer experience (CX), and overall client satisfaction.
• Deliver high-quality insights and strategy materials, structuring, analyzing, and synthesizing data from various sources.
• Develop and implement comprehensive digital analytics strategies to track and measure website performance.
• Utilize tools like Google Analytics, Adobe Analytics, and other data visualization tools to gather actionable insights.
• Develop KPI frameworks to monitor, analyze, and report on website metrics, providing recommendations to enhance digital marketing strategies.
• Work closely with other strategist and technology teams to ensure seamless martech integrations and the implementation of digital solutions.

What will help you succeed:

• 4+ years of experience in a strategy role or similar, including Brand Strategy, Advertising Strategy, or Digital Strategy.
• 2+ years of experience working with data and/or analytics, with a strong focus on digital marketing.
• Proven experience consulting with clients, providing strategic guidance and building strong client relationships.
• Agency experience leading digital marketing initiatives that drive measurable results.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Experience with martech tools and technologies, including CMS, CRM systems, and marketing automation.
• Ability to apply strategic thinking to solve complex problems, including ecosystem mapping, KPI framework development, stakeholder profiling, and customer journey mapping.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Experience crafting visually appealing and impactful presentations that drive client buy-in and action.
• Creative thinker with a data-driven mindset.
• Bachelors or Master’s degree in Business, Marketing, or a related field, or equivalent experience