Director of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Austin - TX

Xurrent (Formerly 4me)

 

Join Xurrent, a dynamic and innovative company that is reshaping the landscape of IT Service Management (ITSM). At Xurrent, we believe in the power of transformation, not just in the solutions we provide to our clients, but also in the careers of our team members. As a leader in the industry, we are on a mission to attract the best talent, those who are driven by curiosity, innovation, and a passion for making a real impact. Our platform is revolutionizing the way organizations manage their service relationships, and we are looking for dedicated individuals who are ready to join us in this journey of transformation.

If you’re eager to be part of a forward-thinking company that thrives on community, engaging work, and grit, Xurrent is the place for you. We don’t just offer jobs; we offer transformative career experiences. Our culture is built on empowerment, and we provide the resources and support needed for our team members to excel, innovate, and drive change. Join us at 4me and be part of a team that is shaping the future of ITSM while propelling your own career to new heights.

Mission

The Director Marketing (DM) at Xurrent is responsible for driving strategic operational execution of the marketing function. Working closely with the CRO, PMM and executive leadership team, the Director of Marketing will drive execution of product and content marketing, demand generation (including events, digital, automation and integrated campaigns), customer and partner marketing, branding, and corporate communications. The Director of Marketing role is strategic + tactical / operational and expected to operate in a highly-collaborative, cross-functional and data-driven manner to lead our marketing efforts.

Responsibilities

  • Build the marketing engine: Work with team leaders to hire, enable and operate a highly predictable, highly performant GTM marketing function in the Americas; Direct and partner marketing in the subregions of US/Canada
  • Metrics-driven leadership: Build a performance-focused team, ensuring a KPI-driven approach that measures activities, process and most importantly results to inform marketing initiatives performance.
  • Demand Generation Strategy: Build and execute a Demand Generation strategy via a multi-channel approach that incorporates expert use of marketing automation, workflows, campaigns, and reporting to meet and exceed quarterly and annual performance targets. Optimize the demand generation and sales pipeline funnel, oversee pacing across revenue acquisition channels, and strategically plan investments across all channels to maximize performance.
  • Cross-functional connectivity. Identify areas for improvement, facilitate / lead change in order to build a more connected operation (each functional area has great opportunities here).
  • Operational excellence: Work closely with CRO to implement organizational structure, process, measurement, visibility and accountability to the marketing function. Consistently test ongoing performance improvements.
  • Culture bearer: Bring discipline and a team-oriented disposition to leading the marketing effort; maintain and nurture and a positive, competitive and rewarding company culture where people love to work.
  • International Leadership: Learn from the European established customer and partner marketing function — which includes the company’s signature annual customer and partner event — while establishing America’s marketing efforts.

Responsibilities

  • Owns the DG technology stack; including use and visibility of toolsets that drive DG performance
  • Leads stakeholder involvement in any strategic marketing initiative
  • Regulates brand guidelines and ensures adherence
  • Optimizes paid media campaigns, email marketing and SEO
  • Tracks campaign performance and analyzes results
  • Performs attribution modeling
  • Generates management reporting on overall marketing progress and spend
  • Reports to management on planned marketing initiatives
  • Recommends investments in, and divestments from, digital marketing initiatives, trade shows, Xurrent events, etc. for optimum return
  • Manages relationships with Xurrent partners and helps them with their marketing initiatives
  • Coordinates activities of external agencies contracted to support 4me’s digital marketing initiatives
  • Shapes the Xurrent US website to optimize alignment with ad campaigns, events, etc. and maximize inbound lead generation
  • Evaluates on a continuous basis new digital marketing approaches and technologies
  • Provides insight into cost of a marketing qualified lead and a sales qualified lead
  • Supervises event coordination
  • Works closely with the sales teams to agree on messaging strategy
  • Directs messaging activities and ensures press releases, blog posts, success stories, industry analyst reports, brochures, eBooks, ad campaigns, webinars, speaking engagements, etc. amplify lead generation results from overall messaging strategy

Requirements:

  • Growth in GE / PE Environment – Experience operating, leading, and driving growth in an environment with a financial sponsor involved.
  • Scale – Experience operating in high-growth business that’s going from ~$10mm to ~$100mm.
  • Team Building – Experience building out, leading, and developing high-performing Demand Gen teams.
  • Strategic Business Ability– Experience collaborating cross-functionally and bringing an operational and strategic mindset to the DG function.
  • Product Overlap – Experience marketing a product that is built for IT professionals.
  • GTM Motion Overlap– Experience operating in a high-velocity, low ACV GTM environment. Strong history of success in a land and expand motion, preferably directly and through MSP’s.
  • Demand Generation– Demand Generation experience; well versed in Marketing Metrics with a strong understanding of the marketing funnel and relationship with sales.
  • Cultural Add – Overall cultural add with the Xurrent team. Driver, collaborative, down to earth, operational.

 

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