Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Boston - MA

Guardsquare

 

Guardsquare is the recognized leader in mobile application security and is seeing significant growth. The Product Marketing Manager role is a unique opportunity to join this critical and growing market.

 

If you are passionate about technology, enjoy developing technical content, and want to join a fast-paced global organization, Guardsquare is the place for you. As part of the growing product marketing team, you will be responsible for driving go-to-market (GTM) activities and partnering closely with sales and product management to contribute to the company’s success.

 

Responsibilities

  • Develop messaging and positioning for Guardsquare’s market-leading products that resonates with experienced and knowledgeable mobile application developers and security professionals.
  • Plan and execute product launches, working cross-functionally to bring new products and capabilities to market.
  • Leverage product led growth (PLG) strategies to drive customer engagement and growth.
  • Develop and execute the content strategy to educate and build awareness of our product portfolio amongst mobile application developers and security professionals.
  • Develop a deep understanding of market problems and be able to communicate how our products address them in a value-based, benefit-oriented manner.
  • Work with the extended GTM team to create messaging and content required for demand generation and awareness campaigns.
  • Develop sales collateral focused on the different stages of the buyer’s journey including sales plays and content to support customer- and industry-focused campaigns.
  • Collaborate with Product Management to drive product awareness and adoption.
  • Effectively communicate internally-relevant insights and key takeaways of industry news, events, analyst reports and engage with the developer and security community via social media.
  • Develop deep knowledge of buyer personas
  • Support PR and AR initiatives to increase awareness among our target audiences

Profile

  • 3+ years of experience in a PMM, content marketing, or similar B2B technology marketing role.
  • Strong technical insight; ability to comprehend (and explain) the functionality of advanced mobile application security software.
  • Understanding of the application development process for mobile, web or cloud based applications.
  • Experience in B2B SaaS security software and/or developer-centric product marketing.
  • Proven track record of product launches, supporting sales teams and partnering with product teams.
  • Analytical mind with a focus on measuring quantifiable results to assess progress and further improve.
  • Excellent written and verbal communication skills
  • Self-driven and innovative thinker that is able to thrive in a fast moving and changing environment.
  • Bachelor degree or equivalent experience in Engineering, Computer Science or Marketing

What Guardsquare offers you

  • A full time job with a competitive salary package
  • You are provided with the tools & flexibility to develop yourself successfully
  • An international environment where you will interact with motivated & open colleagues with different backgrounds
  • A workplace where you can share and implement your ideas
  • A hybrid work policy, which helps guarantee an excellent work-life balance

 

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