PulteGroup

The Marketing Coordinator is responsible for providing support to the Manager Marketing Communications in executing the Division’s marketing communications plan and fulfilling local community marketing needs.

PRIMARY RESPONSIBILITIES

• Maintain accuracy of all Division’s community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
• Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
• Create and distribute email marketing strategy per community and division including Realtor communication.
• Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP’s, SAM’s)
• Create and order community brochures and collateral.
• Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
• Provide ongoing community presentation audit/assessment from consumer’s point-of-view ensuring integrity of signage, flags, welcome mats, etc.
• Track and process invoices relating to marketing plan execution.
• Coordinate, execute and assist with special community events and neighborhood openings.
• Maintaining relationships with 3rd party vendors for various marketing needs.
• Update and monitor MLS listings in conjunction with local broker solution (if applicable).
• Participation in monthly field calls and annual marketing summit. SCOPE
• Decision Impact: Division
• Department Responsibility: Single
• Budgetary Responsibility: No
• Direct Reports: No
• Indirect Reports: No