Hach

The Sr. Director, Growth Marketing is responsible for building and optimizing performance marketing, focused on customer brand awareness, acquisition and growth, including strategy development, execution and optimization across channels: paid advertising, organic search, CRM and email marketing, social media, and analytics. This is a high impact position in the marketing organization and will lead the team responsible for analyzing real-time results to enable faster optimization and accelerate growth. Brings a data driven approach to an entrepreneurial, fast-paced environment. Enables both strategic and tactical thinking with a desire to test and learn to drive continual improvement.

While our headquarters is in Loveland, CO, this role can be based remotely with up to 30% domestic and international travel.

What will you do?

• Understand and Engage Customers: Start your day by diving into customer insights, ensuring our marketing strategies reach, engage, and retain the right audiences.
• Lead Multi-Channel Marketing Strategies: Oversee the development of data-driven, multi-channel marketing plans, optimizing campaigns across paid advertising, email, social media, and more to achieve growth goals.
• Innovate and Create: Brainstorm and execute new, innovative marketing ideas that cultivate both new and existing customers. Your creativity will fuel breakthrough campaigns that align with our business vision.
• Oversee Campaign Execution: Manage the performance marketing team and external partners in executing paid search, social, programmatic, and affiliate campaigns—always keeping an eye on customer acquisition goals and ROI.
• Leverage Emerging Opportunities: Stay ahead of the curve by identifying new opportunities to boost customer acquisition and increase lifetime value.
• Test and Optimize: Develop A/B and multivariate testing plans, continuously refining campaigns and optimizing for conversions to deliver on business objectives.
• Harness the Power of Technology: Evaluate and implement MarTech/AdTech solutions that drive performance and streamline marketing operations.
• Analyze and Report: Review and analyze program performance, communicate insights with the team, and develop best practices to boost efficiency and effectiveness.
• Strategically Allocate Resources: Work closely with finance to manage resource investments, focusing on optimizing return on investment while refining multi-touch attribution models.

Are you qualified?

• Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred) with 10+ years of leadership and marketing experience, including leading global teams.
• Proven track record of developing and executing successful marketing campaigns across multiple channels (paid advertising, social media, email, etc.) and driving business growth.
• Strong experience in leading diverse marketing teams (Digital Experience, Marketing Operations, Performance Marketing) and managing large, complex budgets.
• Deep understanding of MarTech and AdTech solutions with a data-driven approach to problem-solving, maximizing performance, and adapting strategies as needed.
• Ability to balance strategic vision with attention to detail, aligning brand strategy with business goals while leading customer insight generation and acquisition activities.
• Demonstrated ability to build high-performing teams in a fast-paced environment, fostering a collaborative, growth-focused culture.
• Strong analytical, communication, and relationship-building skills, with the ability to influence and drive continuous improvement across all levels of the organization.