Senior Analyst, Marketing Analytics

Job Category: Digital Marketing Analyst
Job Type: Full Time
Job Location: Dallas - TX

DriveTime

 

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!

That’s Nice, But What’s the Job?

This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship now or in the future are not eligible for hire at this time.

In short, the Senior Analyst, Marketing Analytics, we are looking for folks that have expertise measuring, interpreting, communicating, and designing experiments to determine marketing strategy efficacy. The Senior Analyst will play a crucial role in driving insights and performance improvements across our website and email channels. The person will be responsible for executing core programs such as website experiment monitoring and will mentor junior analysts while working on complex and nuanced analytical projects. The Senior Analyst, Marketing Analytics, will be responsible for analytics on our marketing partnerships, maintaining the health of those relationships and increasing greater return on investment.

Relying on their expertise and proficiency with SQL, Snowflake, Python, and data visualization software, the Senior Analyst, Marketing Analytics will work collaboratively with marketing strategists, business intelligence, project managers, and senior leadership to provide visibility to campaign results and provide strategic thought and inquiry to help improve future ad spend. The Analyst is expected to be a thought leader in the company for innovation spanning analytics and measurement technology & strategy.

In long, the Senior Analyst, Marketing Analytics is responsible for:

  • Delivers visibility and insight into marketing activities and investments
  • Measures return on partnership spend, incrementality, and communicates performance with stakeholders and senior leadership
  • Take ownership of website A/B test measurement and reporting, conducting in-depth analyses to provide insights that drive key business decisions and improve user experience and conversion rates.
  • Provide guidance and mentorship to junior team members, helping them grow their technical and analytical skills.
  • Lead more nuanced and technically complex analytical initiatives, ensuring that strategic goals are met with precision and insight.
  • Work closely with marketing, product, and technology teams to translate business goals into data-driven solutions that optimize website and email performance.

So What Kind of Folks Are We Looking For?

  • Analytical and Data-Driven: You have excellent problem-solving skills and can analyze data to uncover insights and drive actionable outcomes.
  • Mentor and Leader: You enjoy mentoring others and embrace opportunities to grow as a leader.
  • Excellent verbal and written communication skills: The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management
  • Operate autonomously: This isn’t a “hold your hand” kind of role. We give you autonomy to be creative in your space and do your thing. We need an individual that is self-motivated to get the work done and get the work done well.
  • Agile: Our vertical changes and develops quickly. Thriving in a fast paced environment and being able to pivot priorities efficiently is a must.

The Specifics:

  • 3+ years of experience in a highly analytical role
  • Bachelor’s degree in Finance, Mathematics, Statistics, Analytics, Economics, Engineering, or a related field
  • Proficient in SQL, Python, and data visualization tools like Tableau
  • Well versed in A/B testing and experimental design

So What About the Perks? Perks matter

  • Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
  • But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
  • Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
  • Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
  • Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
  • Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
  • In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
  • Give Us a Reason (or not), and We’ll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.
  • Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).
  • Paid Time Off & Paid Holidays. Not just lip service: we work hard, to play hard.

 

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