HarperCollins Publishers

We are currently seeking a Senior Marketing Manager to conceive and execute the marketing campaigns for an assigned list of non-fiction books for Hanover Square Press and Park Row Books, imprints of Harlequin Trade Publishing at HarperCollins Publishers.

Responsibilities

Non-Fiction Marketing Strategy & Execution:

• Plan, develop and execute marketing campaigns for HTP Non-Fiction list:
  • Develop a clear and strategic vision for each campaign that includes audience segmentation, promotional timelines and key tactics to drive sales within each audience segment.
  • Use internal and external analysis and data management tools to make strategic, data driven decisions.
  • Evolve promotional plans based on marketplace trends, emerging opportunities and imprint and campaign results.
  • Identifies promotional backlist opportunities for titles/authors, working closely with Editorial, Marketing, Art and Sales to ensure visibility of assets and inclusion in seasonal programs.
• Manages budgets for assigned titles and tracks performance to budget
• Manages marketing staff including performance appraisals and effective coaching.
• Communicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors. Presents campaigns formally in key meetings.
• Advises authors on building and optimizing their social media presence and overall platform. Hands-on with authors where necessary.
• Develops a variety of content for campaigns that can include, but is not limited to, – sell sheets for reps and accounts, social media post copy and images, infographics, and email blast copy for consumer facing promotion
• Actively participates in all imprint-wide marketing discussions related to titles and campaigns.
• Participates in the planning and preparation for all seasonal sales meetings.
• Coordinates marketing efforts with publicists on each campaign.
• Secures title specific as well as imprint-wide cross promotional partnerships with third party brands and companies.
• Occasional attendance at Industry trade shows and book tour events.

Qualifications

• 5+ years of non-fiction publishing experience
• Ability to thrive in a fast-paced, dynamic work environment
• Exceptional written and oral communications skills
• High level of professionalism, attention to detail, and organization
• A positive, can-do attitude, with the ability to take initiative, effectively work with cross-functional teams and prioritize multiple projects under tight timelines.
• Demonstrated knowledge of digital publishing, book marketing, and social media landscape
• Proficiency with Microsoft Office Suite
• Knowledge of MarTech tools such as Meltwater, SparkToro, Trello and Canva
• Cover letter required for consideration