Brightcove

Reporting to the VP of Product Marketing, you’ll grow and lead a team responsible for all aspects of product marketing including product positioning, messaging, product launches, and sales enablement for our enterprise solutions. This is a key role on our team and an opportunity for an expert in video solutions to drive strategy, redefine our positioning and lead go-to-market execution. Successful candidates will have experience in the Saas and B2B, combined with product marketing expertise with a focus on revenue growth.

Job Responsibilities

• Create a positioning and messaging framework for our products and solutions that clearly promotes our differentiated value
• Build and execute a go-to-market strategy from inception to execution for the products and solutions you own
• Be an industry expert by staying current on trends, partners and competitors in anticipation of their actions and to inform our strategy
• Coach, motivate, develop, and inspire a team of Product Marketing managers and specialists
• Manage product launches including planning, messaging and communication
• Identify sales and marketing tools to communicate the value proposition of our products and solutions to targeted audiences – and manage the development of content
• Share the accountability for quarterly business goals through constant support of the marketing and sales teams
• Experience with running rapid / lean testing prior to launching A/B tests in market (in product or mktg channels)
• Conduct and support enablement efforts for sales teams, sharing your expertise on our buyers and the problems they need to solve.
• Act as a spokesperson – represent the company at industry events, conferences, trade shows, webinars, on social media, and with analysts covering the company
• Develop a solid understanding of the competitive landscape and develop compelling positioning, messages and sales tools to differentiate Brightcove in order to win against competition

Qualifications/Experience

• Bachelor’s degree in business or marketing or equivalent industry experience. MBA preferred
• 8+ years of product marketing experience in enterprise software
• Experience in SaaS and B2B a plus, but not required
• Customer-first mindset to influence both product roadmap and mktg channel strategy
• Ideal candidate able to create compelling copy / be able to tell stories to highlight product strategy
• Comfort working within a fast growing, technology environment with ambiguity and gray area – ability working with shifting priorities and focus
• Positive attitude with excellent collaboration skills a must
• Intellectual curiosity; ability to question how things are done and provide innovative ways of thinking and getting work done
• Demonstrated knowledge of sales, marketing and development processes
• Ability to influence across partner organizations and above with C-Suite level executives
• Demonstrated leadership, sales support, project management and training skills
• Strong analytical, written, and verbal communication skills

Brightcove, we believe that providing comprehensive and competitive compensation and benefits packages across the globe are essential to our employees. Base salary is just one component of Brightcove’s total rewards program. We offer a wide range of benefits and perks that may include bonus or commission, Brightcove stock, unlimited paid time off, 401(K) matching, health insurance (medical, dental, and vision), generous employer Health Savings Account (HSA) contributions, tuition reimbursement, 100% paid parental leave and more.

USA Brightcove Base Salary Range

$183,200—$274,800 USD