Quad

The Product Marketing Manager will lead product positioning, sales enablement, and go-to-market strategy for key production and creative portfolio solutions. In addition, the position will strategically position and market our suite of solutions to new and existing customers. The Product Marketing Manager is responsible for developing and executing key product marketing initiatives to drive the success and growth of Quad’s core offering including the following.

This is a hybrid role with preference to New York, NY or Sussex, WI

Responsibilities

• Own product positioning and messaging that clearly articulates our benefits and differentiation.
• Provide industry insight to product, sales and marketing.
• Lead GTM prioritization and marketing strategy for existing and new releases.
• Collaborate with internal teams across sales ops and L&D on training.
• Contribute to the development of sales enablement materials and communications.
• Work with the larger marketing team to develop and activate product-oriented campaigns including thought leadership, content marketing, events marketing, and earned media.
• Create and contribute to compelling marketing collateral, including core sales enablement materials, blogs, whitepapers, case studies, and product documentation.
• Partner with client-facing teams and sales enablement to create resources and training to effectively communicate our product offering to clients and prospects.
• Ensure the seamless development of client-facing roadmaps, materials for quarterly business reviews, product-oriented pitch decks, and other critical client-facing material.

Qualifications

• Bachelor’s degree or higher
• 6+ years of experience in offline media with at least 4+ years in product marketing or agency sales development
• Expertise in Traditional Advertising and Media: A deep understanding of the traditional advertising media landscape, including emerging trends and technologies in offline media, is essential for success in this role; be well-versed in industry dynamics, competitive positioning, and client preferences. Possess the ability to translate our offerings into simple customer-first value propositions that differentiate our offerings in the market.
• Effective Communicator: Exceptional communication skills are a must. You should be able to distill complex concepts into clear and compelling messages that resonate with diverse audiences, including internal stakeholders, clients, and industry influencers. Excellent writing, storytelling, and creative presentation skills will be essential. Strong design and Microsoft PowerPoint skills a plus.
• Collaborative Spirit: Success in this role hinges on collaboration. You should thrive in a cross-functional environment, where teamwork and partnership are essential for achieving shared goals. Your ability to collaborate effectively with colleagues across departments will be critical to our success.