Digital Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Boston - MA

Exclaimer

 

When you join Exclaimer, you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an exciting work culture.

Exclaimer’s growing Marketing team is looking for a Digital Marketing Specialist to support conversion rate optimization (CRO) efforts globally. We are seeking an enthusiastic self-starter with experience designing landing pages, strategizing and launching A/B tests to support experimentation roadmaps, and managing digital tools such as chatbots, qualitative research platforms, etc. Understanding and synthesizing different data sets is a crucial component of this role so we are looking for a candidate that is comfortable with both quantitative (quarterly performance, projections, pacing, etc.) and qualitative data (website session replays, research insights, etc.) and is confident in making data-driven decisions that continually optimize conversion rate performance.

Working alongside our talented team at our US office and global marketing team, you will sit within the Global Digital team and report to the Senior Digital Marketing Manager, working closely to create and orchestrate initiatives that grow the conversion rate to MQL. The role is well-suited for a digitally conscious person who enjoys a mix of analyzing data, discovering and establishing web trends, creative campaign tasks and communicating with different stakeholders. Every day will look different and you’ll have the opportunity to contribute to ambitious goals by collaborating with varying teams across the business including Demand Generation, Paid Media, Product Marketing, Sales, Content, and Design to achieve collective business goals.

Key Responsibilities

  • Support in creation and execution of strategies to increase conversion rate including experimentation and web personalization
  • Conduct data analysis to identify areas for improvement in the web conversion funnel
  • Support global demand generation team to build landing pages that meet top of funnel and pipeline targets
  • Monitor and analyze website and digital campaign performance using Google Analytics, Looker, and Heap
  • Conduct qualitative and quantitative research to gain insights in user web behavior and identify areas of improvement
  • Be an active participant in the CRO pod, contributing to experimentation ideation and execution
  • Support in documenting processes and best practices for marketing team to reference
  • Manage digital tools such as the chatbot

Skills, Knowledge And Expertise

  • 1-3 years of experience in a similar marketing role with clear evidence of impact (ideally to be within a B2B tech or SaaS organization)
  • A desire to learn and grow your skills in the exciting space of digital marketing and CRO
  • Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
  • Data driven mindset – you record learnings and love to dig into numbers
  • Experience with content management systems such as Storyblok and Unbounce (or similar)
  • Experience with A/B testing and experimentation
  • Experience with Mutiny (or similar) is a nice to have
  • Understanding of customer website journeys
  • A proactive self-starter, demonstrating high initiative, resourcefulness, and critical thinking
  • Proven ability to think strategically, but with exceptional attention to detail in execution
  • Strong project management skills
  • Excellent verbal and written communication skills
  • Team player with the ability to collaborate and also work independently
  • Demonstrated capacity to thrive in a fast-paced workplace and deal with ongoing change and ambiguity

Benefits

We offer you a challenging job in a growing and truly global international SaaS company with a competitive compensation structure. Ah, and you will be part of a fun and hardworking team:

  • Hybrid working
  • Healthcare
  • Life insurance
  • 6 weeks – work anywhere option per year
  • Employee Assistance program
  • Contributory retirement savings plan
  • Opportunities for training & development
  • Great team and culture
  • Discounts portal
  • Income protection Insurance
  • Online GP services

 

Apply Now