Plante Moran

Our dedicated team of industry strategists play a key role in helping their assigned practice area(s) drive brand and marketplace growth. We seek experienced candidates who have passion for B2B marketing and collaborating closely with business development and client service professionals to win business opportunities and build long-term customer relationships.

Plante Moran enjoys a “Workplace for Your Day” model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model. We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day.

Your role.

Your work will include, but not be limited to:

• Collaborate with Marketing Managers to co-develop and implement the practice area marketing plan, aligning with industry growth goals and client needs.
• Plan, develop and launch multi-channel, issue-based marketing campaigns that enhance brand presence, engage target audiences, and generate demand.
• Serve as a strategic advisor to the business, developing strong relationships with internal constituents while leveraging research and data to inform decisions and growth strategies.
• Identify and manage target accounts in collaboration with national and regional practice leaders based on strategic growth potential.
• Manage and negotiate sponsorships and cultivate partnerships with key associations at regional and national levels.
• Strategize, plan, and execute comprehensive virtual, hybrid, and in-person event initiatives for both association-sponsored and firm-hosted events in collaboration with internal constituents and other marketing team members.
• Produce and share content that positions the firm’s unique point of view on relevant issues in collaboration with firm subject matter experts and digital and communications functions.
• Utilize the full suite of marketing technology to monitor, analyze, and optimize marketing program effectiveness and ROI, providing actionable insights to inform growth strategies and sales effectiveness.
• Assist in the development and management of the annual marketing budget.

The qualifications:

• Bachelor’s degree in Marketing or related field required.
• Minimum of 3+ years relevant experience required; experience in professional services marketing would be preferred.
• Demonstrated knowledge of account-based marketing (ABM) disciplines, business-to-business marketing, and communications.
• Strong listening, interpersonal and decision-making skills.
• Ability to confidently present complex ideas and provide alternative solutions to executive stakeholders.
• Adept at managing multiple concurrent marketing initiatives.
• Knowledge of marketing project management and automation tools.