Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: US - Remote

ExpertVoice

 

We work with hundreds of the world’s most respected consumer brands – companies like Garmin, Carhartt, Purina, Ariat, TaylorMade, Brooks, and more, as well as retailers like REI and Dick’s Sporting Goods – to engage influential everyday experts, and to build, track and reward their helpful expertise.

 

At ExpertVoice, we are proud to have cultivated a community of individuals who embody our core values. ExpertVoice employees are authentic, driven, and bold. We believe that our people are the heart and soul of our organization and their commitment to these values that drives our success. When you join ExpertVoice, you become part of a team that is united by a shared passion for excellence and a desire to make an impact.

 

Job Summary:

 

As a Product Marketing Manager, you will be the driving force behind go-to-market strategies across our diverse range of brands and expert-driven products. Reporting to the Director of Product Marketing, you will play a pivotal role in positioning our offerings to ensure market success. This role requires creativity, strategic thinking, and cross-team collaboration to execute campaigns that drive awareness, adoption, and revenue growth. 

 

Key Responsibilities:

  • Strategy & Planning
    • Develop and execute comprehensive marketing strategies to drive product awareness, adoption, and revenue growth across both brand and expert-driven products, ensuring alignment with business metrics and objectives.
    • Conduct market research and competitive analysis to identify trends, customer needs, and market opportunities, particularly within marketplace environments to inform the evolution of personas & products.
    • Collaborate with product management to understand product features, benefits, and target audiences. Develop compelling product messaging and positioning that clearly communicates the value proposition to target audiences.
  • Campaign Development & Execution
    • Craft engaging marketing content, including brand-facing collateral and expert-facing messages, that resonates with diverse audiences and drives business impact.
    • Plan and execute integrated marketing campaigns, including digital marketing, content marketing, and events, to drive customer engagement and product adoption. 
    • Collaborate with cross-functional teams (sales, eCommerce, product, design, and marketing) to ensure alignment and execute go-to-market strategies effectively.
  • Enablement & Collaboration
    • Partner with the sales team to provide training, develop sales tools, and ensure alignment with product messaging to support the sales process.
    • Support product launches by coordinating cross-functional activities and delivering necessary product information to internal teams.
  • Performance & Analysis
    • Monitor and analyze key metrics such as adoption rates, customer engagement, and revenue performance to assess the success of product marketing initiatives.
    • Provide actionable insights based on data to optimize campaigns and marketing strategies.
    • Design and launch A/B tests to evaluate different marketing strategies, messaging, and creative approaches, using the results to inform decision-making and enhance campaign performance.
    • Develop research surveys, analyze results, and implement necessary improvements to enhance customer experiences and product offerings.

Qualifications:

  • Bachelor’s degree in marketing, business, or a related field
  • 3-5 years of experience in product marketing, a bonus for relevant industries like ecommerce or marketplaces
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Experience with CRM systems, marketing automation, and digital marketing platforms. Bonus points for experience with JIRA, Braze, or Pendo.
  • Strong project management skills, with the ability to prioritize and execute multiple initiatives simultaneously.
  • Self-starter with the ability to thrive in a fast-paced, dynamic environment.

The Benefits of Being on the ExpertVoice Team:

  • Compensation range of $85,000 to $110,000 annually plus participation in the Company performance bonus plan. 
  • Medical, dental, vision, FSA, HSA, life insurance, and long-term disability.
  • Paid maternity and paternity leave.
  • 401K (with match).
  • Freedom to work anywhere in the Continental USA. This position is eligible for remote work.
  • Our clients frequently extend their incentive purchase programs to our employees.

 

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