good2grow™

Under the direction of the VP of Marketing, this position drives tracking of product success, development strategy, innovation, and renovation road mapping.

Candidates must reside in or around Atlanta to be considered for this role.

Key Skills Required

• Strong analytical mindset, decision-making and problem-solving skills
• Ability to influence – communicate clearly and concisely to gain alignment and drive action across varying audiences
• Strong Excel and PowerPoint skills
• Time management and project management skills a must!
• Attention to details and dedication to getting things right
• Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation

Primary Responsibilities And Essential Functions

Product Portfolio Management

• Leads consumer insights to deliver deep understanding of consumer interaction with all good2grow product lines to guide development and merchandising strategies
• Collaborates with the Business Insights and Analytics Team to understand product level performance trends in market and identifies opportunities and risk
• Establishes product positioning, feature set and consumer experience standards for the good2grow product line
• Collaborates with supply chain, quality, and R&D teams to lead innovation and renovation projects (establish timelines, coordinates key decision points for project teams, etc.)
• Partner with communications team to ensure marketing efforts accurately reflects core product level attributes and features
• Conduct market level competitive analysis on a regularly occurring cadence and identify best practices and trends for good2grow products

Licensed Character Assortment Management

• Become familiar with the character assortment management process and collaborate with business analytics and licensing teams on character usage recommendations

Manage and develop

• Manage Marketing coordinator and oversee the initiatives this position is leading
• Managing good2grow’s online presence across all retail partners (retailers and online merchandising sites for brick n mortar retailers)
• Ensure all product level specifications are accurate and readily available to good2grow’s sales and analytics teams
• Management of good2grow eCommerce channel
• Creation of in-store merchandising assets and go to market activation of those assets creation of in-store merchandising assets and go to market activation of those assets

Education/Experience

Required:

• BA in Marketing or Communications
• +8 years of product marketing/ management experience in a consumer-packaged goods organization
• Experience with developing and leading consumer insights studies that yield product level insights
• Experience with developing product level positioning and benefits
• Track record of successful product launches and/or product renovation initiatives
• At least 2-3 years of experience in people management
• Strong written and verbal communication skills
• Strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)

Preferred

• MBA in marketing or business management

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.