Growth Marketing Strategist

Job Category: Digital Marketing Strategist
Job Type: Full Time
Job Location: United - PA

Aon

Aon is looking for a Growth Marketing Strategist

As part of an industry-leading team, you will help empower results for our clients by delivering innovative and effective solutions within Aon’s Affinity businesses. This is a hybrid work schedule based out of Fort Washington, PA.

Passionate about the development and execution of digital-first, always-on marketing strategies? Do you revel at the thought of being a core member of the growth marketing team that looks to you for input on shaping the go-to-market success of data-informed customer solutions? If so, this might be the next step in your career.

Your impact as a Growth Marketing Strategist

You will develop omni-channel growth marketing strategies in collaboration with business leaders and marketing channel specialists to attract and retain customers within. You will design, build, launch and optimize always on marketing campaigns that will promote the brand, differentiate our solutions, generate leads, and, ultimately, produce sales and revenue in this growing segment of our business.

What will your day look like?

  • Apply your experience in reviewing and fine-tuning marketing, customer acquisition, cultivating and retention strategies in the digital world.
  • Collaborate with channel strategists and the Marketing Analytics team to optimize the performance of each marketing channel, including web, social, paid media, email, direct mail, video and others
  • Ensure we produce user-centric designs to maintain clear, logical and concise information that invites an attractive ROI using results and reports developed by the Analytics team and interpretation of site traffic, email campaigns, activities, results, and usability to improve visitor experience
  • Optimize marketing tactics based on metrics of testing, such as A/B and multi-variate tests, from hypothesis development thru test execution, results analysis and data-driven decision making
  • Function as a project manager as you collaborate with 3rd party partners and internal teams, such as IT to create new website templates, launches / relaunches, business requirements, site mapping, navigation structure, imagery, copy direction, testing and tracking – all the good stuff that differentiates us from the competition
  • Wear your editing hat as you ensure content is customer-centric, addresses the end-to-end customer journey, optimized for SEO, grammatically correct, compliant with appropriate laws and insurance regulations (e.g. GLBA, HIPAA, CAN-Spam) and consistent with certifications (e.g. Webtrust), and aligned with branding initiatives for our programs or clients
  • Effectively communicate and collaborate vision and opinions with teams with varied strengths and communicate complex technical concepts in a easily digestible way

What attributes would help you be successful in this role?

  • Ability to develop, execute and optimize a growth marketing strategy that drives acquisition and retention performance on an ongoing and iterative basis and includes:
  • Opportunity sizing model
  • Funnel targets model
  • ROMI model
  • Target persona list and definition of each target persona
  • Marketecture diagram
  • Channel and tactic definition
  • Messaging and Positioning Framework
  • Content plan
  • Leading and lagging metrics definition and targets
  • Execution timeline and plan
  • Ability to demonstrate effective leadership of a cross-functional team of channel and BU SMEs that optimizes the following modern marketing attitude and behaviors:

Be a servant leader – proactively identify and remove progress blockers for the team as a whole and for individual team members

Be an agile architect – establish the blueprint for customer engagement, but adjust it appropriately as progress is made and more is learned

Be a swiss-army knife – understand all areas of impact needed to make an always-on customer engagement program optimally and play the right role at the right time.

Be a data-driven decision maker – deeply understand the many levers that drive performance and develop the team and program daily through decisions informed by data

Be a steady hand – display comfort with ambiguity and calm under pressure by solving problems, not just identifying them, and leading the team towards progress, not excuses, when challenges are encountered

  • A passion for the digital customer experience, where you strive in seeing the best possible approach
  • A keen ability to effectively and efficiently manage time and self-direct on projects as well as delivering on operation requests and tasks across various leadership levels and partners
  • Project management skills that keep projects on task
  • Experience designing, analyzing, leading and/or optimizing digital marketing channels, including websites, mobile experiences, social media, paid media (SEM/PPC, paid social, display, etc.), email, webinars, video, etc.
  • Experience with marketing technology, including marketing automation and CRM, with specific experience with Salesforce products preferred
  • Experience in Kentico content management system
  • Experience with user testing

Required Experience

  • 5+ years of experience in a marketing strategy and execution role
  • Experience conducting A/B tests for campaigns and driving customer insights a major plus
  • Strong understanding of Agile methodologies

Education

  • Bachelor’s degree or equivalent years of industry experience.

 

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