JetBlue: The Ultimate Ice Breaker
JetBlue found a brilliant way to melt the winter blues in New York City — and it didn’t need a …
Kit Kat: Where “Have a Break” Became Real
Kit Kat took their classic tagline — “Have a break, have a Kit Kat” — and did something unusual. Instead …
The Ice Bucket Challenge: How a Simple Dare Went Global
What started as a simple challenge became one of the most powerful viral campaigns in history — and a masterclass …
IKEA: Turning Bus Stops into Lounges
IKEA transformed ordinary bus shelters in Australia into inviting lounge spaces by placing their stylish sofas exactly where commuters usually …
Tyskie Beer Door Handles
Tyskie didn’t just catch eyes — it got hands involved. Strategy:In a simple guerrilla act, Tyskie replaced ordinary pub door …
Mr. Clean Crosswalk: Making Clean Impossible to Miss
Procter & Gamble brought Mr. Clean to life on the streets with a low-cost stunt that delivered more brand impact …
Axe’s ‘Smarter Way Out’
In 2006, Axe Body Spray pulled off a stunt that was cheap to execute, impossible to ignore, and perfectly matched …
JUST Egg: Rethinking Breakfast, One City at a Time
To introduce its plant-based egg alternative to mainstream consumers, JUST Egg skipped the supermarket aisle and went straight to the …
Fiji Water: Stealing the Spotlight at the Golden Globes
At the Golden Globes, Fiji Water pulled off a masterclass in strategic placement, earning millions of impressions without buying a …
Google Pixel: Break the Mold
In August 2023, Google Pixel teamed up with creative powerhouse Anomaly to launch a stunning campaign using 3D anamorphic billboards …
1 Video > 1000 Pictures
A video is worth a thousand pictures. 🎥 Sure, creating videos takes time but it’s one of the best ways to …
Volkswagen Park Assist: Hedgehog and Fish
Looking to position your product as the star of your advertisement? Highlight how it helps the lives of your clients! Take a …
EastPak: Powerful way to convey their warranty
In a world where products often come with limited warranties, EastPak has emerged as a trailblazer with its groundbreaking 30-year …
New Balance: Bridging Digital & Physical Worlds
In the ever-evolving landscape of marketing, one brand has seamlessly bridged the gap between the digital and physical realms by …


