Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Ads Product Marketing Manager
Overview
We’re looking for an experienced Ads Product Marketing Manager to support the Advertising & Sponsorships (A&S) business at EA. As part of the EA Experiences organization, A&S is a high growth, strategically important business that connects global brands with one of the most engaged entertainment audiences in the world. Our mandate is to build advertising and sponsorship solutions that respect gameplay, enhance fan experiences, and drive meaningful revenue growth.
You will define how the market understands and values EA’s advertising portfolio. You will translate product capabilities and commercial strategy into compelling, differentiated positioning and buyer-ready narratives that strengthen our competitive standing and accelerate adoption. As the steward of positioning standards across the A&S portfolio, you will shape how our offerings are represented consistently in market and ensure our value is communicated with clarity and impact.
You will work cross functionally with Sales, Product, Legal, Studio, and other partners to align messaging with product development, commercial priorities, and evolving advertiser needs. This role is ideal for a product marketer who wants to influence how a global entertainment company monetizes advertising at scale while operating as a strategic individual contributor. You will report to the Director of Revenue Strategy & Programs.
Responsibilities
- Own the development of differentiated positioning, value propositions, and core narratives for advertising and sponsorship offerings in collaboration with Sales, Product, Legal, Studio, and other stakeholders
- Develop and maintain approved positioning frameworks, sales narratives, and messaging standards across the advertising and sponsorship portfolio, ensuring consistency across Sales teams and reducing duplication and message drift
- Define competitive differentiation and objection-handling guidance that strengthens Sales effectiveness and accelerates advertiser adoption
- Create scalable, sales-facing materials (master decks, case studies, product one-pagers, talk tracks) aligned to approved positioning and growth priorities
- Translate market insights, customer feedback, and competitive intelligence into recommendations that inform product direction and roadmap prioritization
- Partner on launches of new ad products, sponsorships, and seasonal opportunities by translating product strategy into clear go-to-market materials
Qualifications
- 7+ years of experience in product marketing, solutions marketing, or go-to-market roles within advertising, media, or digital platforms
- 5+ years experience building sales materials for digital ad products, including presentations, leave-behinds, and messaging frameworks
- 5+ years experience defining positioning and messaging for revenue-generating products
- Experience developing buyer-centric messaging and translating complex product capabilities into buyer-ready narratives and sales enablement assets
- Expertise with digital media and media buying
This hybrid role is scoped for Redwood City, Los Angeles, Seattle, Orlando, or Vancouver.
Pay Transparency – North America
Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
- British Columbia (depending on location e.g. Vancouver vs. Victoria) *$111,600 – $152,800 CAD
- California (depending on location e.g. Los Angeles vs. San Francisco) *$124,100 – $182,800 USD
- Washington (depending on location e.g. Seattle vs. Spokane) *$118,700 – $154,100 USD
Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.