Vanderbilt University
The Assistant Director of Digital Marketing will be responsible for managing the Athletics Department’s email marketing automation strategies and digital advertising strategy to increase fan engagement and revenue. This position will support work across the entire department by producing email and digital advertising deliveries and managing the department’s email and advertising communications calendar, specifically as it relates to ticketed sports (football, men’s and women’s basketball, and baseball).
About The Work Unit
Vanderbilt University’s Athletics Department prepares student-athletes to become leaders and champions in life by placing the highest values on integrity, character, sportsmanship and victory. Vanderbilt is a charter member of the Southeastern Conference and is the conference’s only private school. The university fields 17 varsity teams, 15 of which compete in the Southeastern Conference.
Duties And Responsibilities
- Managing the Athletics Department’s email marketing automation strategies and advertising strategy to increase fan engagement and revenue
- Oversee the digital marketing strategy for the department specifically as it relates to ticketed sports (football, men’s and women’s basketball, and baseball)
- Includes, but not limited to, collaborating on social media advertising, out of home, OTT and other forms of digital advertising options
- Responsible for emails on behalf of the Athletics Department
- Remain current on email marketing best practices including automation, nurturing campaigns, data capture, a year-round calendar/planning, and reporting
- Conceptualizes and oversees the creation of all digital marketing materials
- Collaborate with other areas of interest (i.e. communications, video, graphic design, etc.) to execute digital marketing materials
- Manage applicable department budgets
- Other duties as assigned by the Associate Athletics Director for Marketing
Qualifications
- A Bachelor’s degree is necessary.
- A Master’s Degree is preferred.
- Minimum 2+ years of previous experience in sports marketing is necessary.
- Previous experience in Division I collegiate or professional sports marketing is preferred.
- Previous experience with digital marketing is strongly preferred.