Assistant Manager, Technical SEO

Job Category: SEO Manager
Job Type: Full Time
Job Location: Portland - OR

adidas

Excellence in organic search is a fundamental aspect of our overall Digital Marketing strategy at adidas. The Assistant Manager, On-Site & Technical Search Engine Optimization plays a pivotal role within the eCommerce One Media performance marketing team. This position is responsible for driving and optimizing organic search and traffic initiatives, contributing significantly to the adidas NAM (U.S./Canada) SEO strategy.

 

Key Responsibilities:

  • Collaborate with internal partners to develop and execute scalable on-page and technical SEO strategies, driving organic traffic growth.
  • Represent the voice of On-Site & Technical SEO for adidas NAM, advancing SEO knowledge and considerations.
  • Prioritize SEO tickets with product development teams, providing data-driven insights and advising on SEO impacts of product releases.
  • Conduct keyword research, content audits, competitor monitoring, internal linking architecture, and SEO split tests.
  • Perform Google Search Console (GSC) audits, content monitoring, and address crawling or indexation issues.
  • Conduct technical audits to improve page performance, Core Web Vitals, and site stability.
  • Measure and report on results of SEO activities, communicating impact to wider partners.
  • Initiate SEO projects related to tech optimizations, content, consumer experience, and promotions to grow revenue.
  • Explain the impact of SEO on larger business objectives.
  • Utilize data to prioritize and resource SEO initiatives.
  • Collaborate cross-functionally with global and market teams to create synergies and drive revenue.

 

Key Relationships:

  • Global Product Teams
  • Web Analytics
  • Consumer Experience
  • Market Retail/DTC Partners
  • Global & Local eCom counterparts
  • Vendors and Agencies

 

Knowledge, Skills And Abilities:

  • Excellent communication skills, both in-person and remotely.
  • Ability to work efficiently in a cross-functional organization and develop collaborative relationships.
  • Passion for SEO with creative and energetic team player mentality.
  • Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs, ContentKing, and Botify.
  • Proficiency in reporting tools like Google Analytics and Adobe Analytics.
  • Understanding of front-end web technologies (HTML, CSS, JavaScript, schema markup).
  • Analytical, data-driven, and independent thinker.
  • Understanding of SEO split testing; experience with SEO testing platforms is a plus.
  • Technical skill set including bot behavior monitoring, server log analysis, modifying robots.txt, XML sitemaps, canonical, noindexing and cannibalization strategies, server- vs. client-side rendering, and a mobile-first mindset.
  • Fluent in English.

 

Requisite Education And Experience / Minimum Qualifications:

  • 2+ years of experience in technical SEO, in-house and/or at a leading digital agency.
  • University degree in Business, Computer Science, or equivalent work experience.
  • Basic experience with digital marketing in a brand environment.
  • Basic experience working with Agile development teams.
  • Experience in an eCommerce environment is a plus.
  • Advanced computer skills with proficiency in Excel.

 

Diversity, Equity, and Inclusion at adidas:

Championing individual uniqueness and fostering a culture of belonging is central to adidas. We embrace diverse backgrounds, experiences, and perspectives to create a workforce reflecting our consumers and communities.

 

Employee Benefits:

  • Comprehensive medical, dental, and vision coverage, including HSA or FSA options.
  • Adoption, surrogate, and fertility support.
  • Short and long-term disability, basic life, and AD&D insurance.
  • 401k plan with employer match and Stock Purchase Plan.
  • Education assistance and generous Leave policies, including 12 weeks of paid parental leave.
  • Annual bonus based on company and personal performance.
  • Flexible time off, eleven paid holidays, and Service Time Off during milestone years.