Associate Director, Brand Marketing

Job Category: Brand Marketing Director of Marketing
Job Type: Full Time
Job Location: Madison - NJ
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LEO Pharma

The Associate Director, Brand Marketing will be responsible for the development and execution of HCP marketing strategy and tactics for the US market, including branding, positioning, campaign visuals and messaging, core claims and all US promotional materials. This role will lead a variety of critical initiatives that support field sales activities, and will provide strategic leadership and collaborate across teams to ensure alignment with the broader commercial strategy.

Your Responsibilities

  • Lead and drive key elements of brand marketing strategy in the US market. Oversee and execute HCP go-to-market tactics, working cross-functionally with medical affairs, sales, market access, and LMR to deliver a best-in-class, strategically aligned launch.
  • Develop and execute high-impact HCP marketing strate-gies that align with brand and organizational goals.
  • Lead content development from concept to launch, ensur-ing creative excellence and integration of field insights.
  • Design and implement innovative promotional initiatives for healthcare professionals, driving brand engagement and strategic impact.
  • Manage the legal, regulatory, and medical review pro-cess to ensure compliant and strategically sound execu-tion.
  • Collaborate with Sales Management and Training to en-hance field readiness and align marketing efforts across functions.
  • Coordinate cross-functional teams and external part-ners to ensure cohesive and effective communication strategies.
  • Oversee US HCP brand planning and OPEX management, ensuring alignment with business priorities.
  • Optimize budgets and agency partnerships to maximize ROI and ensure efficient resource allocation.

Your Qualifications

  • Bachelor’s Degree in Marketing, Business, Communications, or relevant experience
  • 5+ years of relevant experience with in-line product or launch experience, commercial roles for a pharmaceutical or biotechnology company or mix of experiences.
  • Strong strategic and tactical marketing skills
  • Highly organized with the ability to manage multiple projects and deadlines
  • Demonstrated organizational savvy and self-awareness
  • Ability to lead through influence
  • Excellent verbal and written communication skills
  • Ability to rapidly adapt and execute plans in fast paced, re-sults oriented environment
  • Strong data analysis required
  • Dermatology experience is desired, but not required
  • The ability and willingness to travel domestically and internationally as required (up to 25%)

The base salary range for this position is $152,000 – $227,000 per year. The base salary range represents the anticipated low and high of the LEO Pharma range for this position. Salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

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