Associate Director, Content Marketing and Enrollment Communications

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Winter Park - FL
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Rollins College

The Crummer Graduate School of Business at Rollins College seeks a highly skilled Associate Director of Content Marketing & Enrollment Communications to serve as second-in-command in the Marketing Department. This individual will be a strategic thinker, prolific writer, and operationally excellent executor responsible for developing and implementing Crummer’s full suite of enrollment communications and digital content.

This position will play a mission-critical role in converting MBA and executive education prospects through the creation, execution, and optimization of data-driven email marketing campaigns via the cloud-based CRM systems like Slate, Monday.com or HubSpot. Additionally, the role oversees the day-to-day management, writing, editing, and optimization of the Crummer website (crummer.rollins.edu), including campaign landing pages, general updates and SEO GAI improvements. This is a high-output role for a senior-level content creator with both operations and strategic marketing expertise.

This individual should be knowledgeable and comfortable using AI-enabled marketing tools, specifically for writing social media, advertising and promotional copy, have strong cross-departmental communication skills, and demonstrate an aptitude to digitally engage audiences via creative storytelling both visually and verbally.

Key Responsibilities

Slate/Email Marketing Campaigns & Full Funnel Communications (Approx. 70%)

  • Strategize, write, and deploy drip email campaigns through Slate & Monday.com CRM to support all stages of the admissions funnel for MBA and executive education prospects.
  • Develop segmented email journeys mapping to distinct MBA product lines, plus non-degree offerings, aligned with recruitment cycles for spring and fall cohorts.
  • Maintain and update all automated and ad hoc communications with speed and accuracy using generative AI and personalization tools.
  • Write and publish Crummer’s monthly e-newsletter in coordination with admissions and executive education teams.

Web Content Editing & Digital Experience Oversight (5%)

  • Serve as the primary content administrator and editor for crummer.rollins.edu.
  • Write, edit, and optimize all program and landing page content on an ongoing basis for SEO, clarity, and conversion.
  • Manage all photography, video, and interactive content updates in collaboration with creative partners and Director of Marketing.
  • Monitor and improve site UX and performance analytics of the crummer.rollins.edu website using Google Analytics, WordPress, and Slate conversion data.

Paid & Social Media Campaign Development, Management & Integration (25%)

  • Collaborate with media agencies and internal teams to align messaging and content across paid search, social media, and website landing pages.
  • Develop quarterly campaign content calendars to drive social media paid and organic lead generation campaigns throughout the annual recruitment cycle.
  • Work closely with in-house as well as freelance graphic designers to create creative assets for social media campaigns across linked In, Meta and YouTube.
  • Review performance metrics monthly/by campaign and recommend content or structural adjustments via A/B message testing.

Cross-Functional Collaboration & Stakeholder Alignment

  • Liaise with admissions, executive education, faculty, and the broader Rollins campus to ensure content consistency and strategic messaging alignment.
  • Represent the marketing function in cross-functional meetings, ensuring communications serve enrollment goals.
  • Serve as a resource and mentor to junior staff, freelancers, and interns.

Minimum Qualifications & Education

  • Bachelor’s degree in marketing, communications, journalism, or a related field required. Masters degree in communications, or journalism a strong plus.
  • 7-10 years of experience in digital marketing and strategic content development, preferably in higher education or a high-touch B2C environment.

Preferred Qualifications

  • Master’s degree in communications, journalism or digital marketing (or MBA) with a concentration in communications and/or marketing.
  • Strategic content development experience in higher education or consumer luxury industry.

Knowledge, Skills, And Abilities

  • Exceptional promotional copywriting and editorial skills; portfolio of enrollment or campaign emails strongly preferred.
  • Comfortable with CRM-based marketing automation tools (Slate, Monday.com or other cloud CRM a plus).
  • Experience using WordPress or similar CMS platforms for hands-on website editing and content management on a daily basis.
  • Working knowledge of generative AI tools (e.g., ChatGPT, Jasper, GrammarlyGO) to accelerate content production.
  • Baseline understanding of SEO / GEN AI SEO fundamentals, Google Analytics, and A/B testing methodologies.
  • Highly organized with the ability to manage multiple deadlines and collaborate with diverse teams.
  • Entrepreneurial energy with a passion for education and audience engagement.
  • Exceptional communication and interpersonal skills for effective collaboration across teams.
  • Creative problem-solving abilities with a focus on continuous improvement.
  • Strong project management skills, with the ability to pivot quickly and manage multiple initiatives and stakeholders, simultaneously.
  • High-energy and enthusiasm with “entrepreneurial” mindset

Work Environment

  • Campus-based, front-facing customer service position, working in an office environment.
  • Regular use of a computer and databases.
  • Must be able to work flexible hours, which include evenings and weekends, based on business needs.
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