Associate Director, Marketing Science

Job Category: Director of Marketing
Job Type: Full Time
Job Location: New York - NY

OMD USA

 

We are OMD, Adweek’s Global Media Agency of the Year in 2020. We are the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster – combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

  • Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
  • Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
  • Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.

Position: Associate Director, Marketing Science

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world’s most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds.

Our Marketing Sciences team is at the forefront of this transformation and focuses on extracting growth for our clients through the use of data-driven marketing. The breadth of skills required to lead this transformation is important: our leaders know how to use data:

  • to inform audience strategies in support of the planning team,
  • to extract insights on how to optimize campaigns and apply past learnings to support the investment strategy,
  • to measure business outcomes driven by our marketing efforts,
  • to understand drivers for business growth to support our clients marketing decisions.

The Marketing Sciences team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients business goals.

As an Associate Director on OMD’s Marketing Science team, you will lead a team of analysts across a number of high-profile clients. You will work closely with the Directors to manage resources, implement process improvements and provide mentorship within a tight knit account team consisting of analysts, media planners and strategists as they work to analyze data and deliver valuable and relevant insights. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client’s marketing strategy.

Qualifications

  • Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree – MBA/MS – is preferred)
  • 6-7 years of experience in a quantitative data driven field
  • A passion for digital marketing, research and analytics
  • Excellent communication and presentation skills
  • Ability to work well with others and work in cross functional teams
  • Ability to manage and prioritize a number of concurrent tasks
  • Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
  • Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
  • Ability to set individual goals for analysts and measuring individual success/performance
  • Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages
  • Experience/familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
  • Experience/familiarity with concepts of database design and SQL
  • Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
  • Experience/familiarity with digital ad effectiveness research
  • Proficiency with Microsoft Excel and PowerPoint & a Data visualization tool (Tableau)
  • Familiarity with web technologies including HTML and Javascript

Responsibilities

  • Client Relationship Management, Growth & Retention
    • Client Presentation: Present findings/insights as well as methodology/data approaches reliably to clients through a variety of different presentation opportunities
  • Team Operations
    • Collaboration: Connect across planning, investment, and technology teams to ensure holistic understanding of data
  • Audience Discovery & Strategy
    • Data Analysis: Become more seasoned in audience definition, creation and strategy using multiple data sources
    • Data Analysis Management: Manage your team to organize and analyze data and facilitate insight generation for which you will be responsible
    • Data Sources: Employ solid understanding of Audience data sources and how to best leverage them for each type of analysis
  • Measurement & Reporting
    • Measurement: Develop breadth of knowledge measurement strategy, frameworks and technology
    • Benchmarks & Goals: Set benchmarks and targets based on historical campaign data
    • Reporting & Optimization: Oversee and QA the development of reports and directing optimization initiatives
    • Insights: Hone the ability to know what an insight is, and developing them for the campaigns
  • Data Strategy & Technology
    • Data Technology Utilization: Manage your team to oversee automation and improve processes for efficiencies
    • Data Management: Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysis
    • Data Visualization: Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Looker
    • Ad Operations: Apply advanced understanding of Ad Operations and QA procedures
    • AdTech/MarTech: Evaluate and compare data, ad and MarTech vendors

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$100,000—$130,000 USD

 

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