Automotive Industry Marketing Strategist

Job Type: Full Time
Job Location: Hillsboro - OR

Intel Corporation

AI and Edge computing is shifting how enterprises solve business challenges, drive improved processes, and delight their customers. At Intel, we are building and architecting solutions that will unlock Enterprise AI, unite hardware and software, and partner with a broad ecosystem to deliver solutions across vertical industries on open platforms. Within the Global Marketing Group, the Industry and Solutions Marketing team is chartered to accelerate Intel’s transformation through an outcomes-based solutions marketing approach targeting key vertical segments with high opportunity use cases and workloads from edge to cloud.

We are seeking a strong customer-obsessed individual to support the automotive industry vertical. This position is responsible for developing vertical marketing strategies to help drive revenue, grow share, and establish thought leadership for Intel’s software-defined vehicle solutions. The individual will collaborate closely across the Intel Automotive business unit, the Automotive Sales COE, digital experiences, campaigns, and global comms on marketing strategies, including messaging, content, proof points, events, and other marketing activations. This role requires an understanding of marketing to the automotive industry and a blend of customer obsession, One Intel collaboration, and strong marketing acumen. Joining our team means joining a group of passionate, dedicated, and experienced marketers.

Responsibilities Included But Not Limited To

  • Develop marketing and sales enablement strategies to support Intel’s Automotive/software-defined vehicle business and sales objectives.
  • Comprehend Automotive COE priorities and market competition into marketing insights and strategic recommendations.
  • Develop key messages and proof points for integration into the automotive narrative and marketing activations
  • Develop and orchestrate a strategy to deliver on opportunities in all available channels (PR, partners, events, demand generation, product launches, and scaling programs to Intel’s ecosystem of partners.)
  • Identify customer and partner integration points in direct marketing activations, events, and announcements
  • Identify and oversee compelling and differentiated marketing content and sales enablement collateral that showcase Intel’s unique differentiation and customer success stories

A Successful Candidate Will Demonstrate

  • Understanding of the automotive industry, ecosystem, and competition
  • Awareness of Intel’s compute platforms, customers and partners, portfolio of products and underlying technologies
  • Willing to comprehend GTM and sales priorities, define strategic direction and translate into actionable marketing initiatives
  • Experience taking complex B2B topics and creating clear, concise narratives and proof point messaging
  • Strong verbal and written communication skills, with experience creating marketing content and sales enablement materials
  • Willing to work independently, manage key stakeholder relationships and influence at all levels, in a complex, matrixed organization
  • Manage cross-functional teams that deliver efficiently on objectives.
  • Disciplined program management with ability to handle multiple complex tasks in parallel while maintaining high attention to detail and quality.
  • Willing to translate business objectives into marketing ROI across multichannel campaigns and activities.

Qualifications

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship.

Minimum Qualifications

  • 6+ years of product/solutions/industry marketing experience.
  • Bachelors degree in any field.

Preferred Qualifications

  • Experience with Intel or technology marketing is a plus.
  • 3+ years of experience marketing to automotive industry companies.
  • MBA preferred.