Macerich

Great people make great properties. As an owner, operator and developer of thriving retail centers in the nation’s top markets, Macerich offers opportunities to work, grow and develop your unique talents. Apply now to help us shape the future of retail real estate while building a meaningful, rewarding and balanced career.

About The Role

The AVP, Digital Marketing leads the strategy, execution, and performance of Macerich’s digital marketing ecosystem across the portfolio, including social media, email marketing, website content best practices, and the management of key digital platforms that support engagement and customer experience.

This role is responsible for setting the overarching digital marketing vision, driving measurable results, and managing a high-performing team of digital managers who execute localized and national strategies.

The AVP serves as a central connector between corporate marketing, property teams, agencies, and platform partners, ensuring consistent brand expression, strong performance tracking, scalable systems, and sustainable team operations that support Macerich’s business objectives.

The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

What You Will Do

Digital Marketing Strategy & Performance

• Own the overall digital marketing strategy for Macerich, with a focus on social media, email marketing, website content, and key digital platforms as performance drivers.
• Define goals, KPIs, and reporting frameworks to measure performance, optimize campaigns, demonstrate ROI, and guide continuous improvement.
• Translate business objectives into actionable digital strategies that drive traffic, engagement, and conversion.
• Stay ahead of digital trends, platform updates, and best practices, applying insights to evolve strategy and execution.

Team Leadership & Sustainability

• Lead and manage a team of digital managers responsible for executing social media, email, and related digital initiatives.
• Set clear priorities, workflows, and standards to ensure consistent, high-quality output across centers.
• Coach, mentor, and develop team members, fostering growth, accountability, and collaboration.
• Ensure alignment between corporate strategy and local execution.
• Continually assess team capacity, workflows, and execution models to ensure sustainable performance, effective workload distribution, and long-term team health.

Content, Social Media & Short-Form Video

• Oversee social media strategy, content planning, and publishing across platforms, ensuring brand consistency while allowing for local relevance.
• Partner with local content creators and vendors to produce engaging short-form video content, including TikTok, Reels, and emerging formats.
• Establish creative guidelines, content accuracy standards, and best practices for storytelling, community engagement, and brand compliance.

Email Marketing

• Own the email marketing strategy, including audience segmentation, content planning, testing, and optimization.
• Ensure email campaigns support leasing, events, promotions, and broader marketing initiatives.
• Drive continuous improvement in open rates, click-through rates, and conversion performance.

Website Content Strategy & Best Practices

• Provide strategic oversight of website content best practices to ensure sites effectively support digital marketing initiatives.
• Establish guidelines for homepage content, landing pages, events, promotions, and evergreen content that drive traffic.
• Partner cross-functionally to ensure website content aligns with campaign priorities, SEO considerations, accessibility standards, and user experience best practices.
• Use performance data and insights to inform ongoing website content optimization.

Agency, Vendor & Knowledge Management

• Manage relationships with digital marketing agencies, vendors, and platform partners, including scopes of work, performance expectations, budgets, and deliverables.
• Oversee centralized digital documentation, process standards, reporting libraries, and best-practice resources to support onboarding, continuity, and operational excellence.

Platform Ownership & Operations

• Provide strategic leadership for the CenterLink platform, guiding strategy, adoption, content standards, and ongoing optimization, in close partnership with IT as the platform owner.
• Lead the strategic use of the Kipsu text concierge platform, ensuring effective use, performance tracking, and integration with broader digital marketing and customer experience efforts, in partnership with IT.
• Collaborate cross-functionally to ensure platforms support property teams, retailers, and customer experience goals.

What You Bring

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field, or equivalent combination of education and experience.
• 10+ years of progressive experience in digital marketing, with demonstrated leadership across social media, email marketing, website content, and digital platforms.
• 5+ years of people management experience, including leading and developing managers and building sustainable, high‑performing teams.
• Proven ability to set and execute enterprise‑level digital marketing strategy that drives measurable business outcomes (traffic, engagement, conversion, ROI).
• Strong experience defining KPIs, performance dashboards, and reporting frameworks to evaluate effectiveness and guide optimization.
• Demonstrated success managing multi‑channel digital ecosystems across national and localized executions.
• Experience partnering with cross‑functional stakeholders (marketing, operations, IT, agencies, vendors) to deliver scalable digital solutions.
• Strong understanding of content strategy, including social media storytelling, short‑form video, brand governance, and community engagement.
• Hands‑on experience overseeing email marketing programs, including segmentation, testing, optimization, and lifecycle campaigns.
• Strategic understanding of website content best practices, including UX considerations, accessibility standards, SEO collaboration, and performance optimization.
• Proven ability to manage external agencies and platform partners, including scopes of work, budgets, and performance accountability.
• Excellent leadership, communication, and influencing skills, with the ability to align diverse teams around a shared vision.
• Strong organizational and operational skills, with experience building processes, documentation, and scalable systems.

Macerich’s Total Rewards

• Best-in-class benefits with affordable employee contribution levels
• Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
• 401(k) match with immediate vesting
• Ability to purchase company stock at a 15% discount
• 24 paid volunteer hours and employer charitable match
• Employee Assistance Program
• Career-development resources
• Comprehensive wellness program including a ClassPass membership