B2B Copywriter

Job Category: Copywriter
Job Type: Full Time
Job Location: West Hollywood - CA

Razorfish

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people – with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

As a Copywriter, you have the chops to write and the strategic imagination it takes to think of big ideas. Your career is picking up speed and you’re in full-on creation mode. Jumping at new briefs and energized by new insights, you are a conceptual machine.


You love to dabble in all things words: digital creative, traditional scripts, social posts, brand tone of voice, data-driven concepts—there’s nothing you won’t write. You’re gaining confidence in your presentation style and learning more about how the work you do fits into the greater creative process.

This specific Copywriter will be sitting within the B2B workstream for a major financial client and will spend the bulk of their time creating interesting, engaging content for internal and external distribution across various channels. Some days the focus will be witty shortform banner ads, some days will be business-focused longform site content… but no days will be boring.

Copywriters are creative engines—always playing, thinking and experimenting with different ways to express big ideas.

PLEASE NOTE: This role is intended to be a hybrid role requiring onsite engagement at our Los Angeles office an average of 3 days/week and candidates local to that market will be prioritized. Highly qualified candidates from other US-based locations who are willing and able to work PST hours may also be considered. Note that hybrid engagement may be required for candidates who are local to a city where Razorfish or Publicis Groupe has a physical office location.

Responsibilities

  • Draft and deliver fun, interesting, engaging B2B-focused content across a variety of channels including site, mobile, social, print, internal/external comms, blogs, and who knows what else
  • Work within existing content calendars to deliver content on a consistent schedule
  • Edit, proofread, and update content based on client or internal feedback
  • Understand a brand’s voice and apply that voice to craft smart, accessible content
  • Support the larger creative team in brainstorming sessions
  • Partner with cross-functional teams to deliver consistent, brand-appropriate messaging and concepts across multiple channels
  • Stay up to date on current and latest industry trends

Qualifications

  • Bachelor’s Degree in English, Journalism, Creative Writing, or Marketing strongly preferred; work experience or portfolio school may be substituted
  • 3+ years of professional copywriting experience, preferably at an advertising agency or on an in-house marketing team
  • Experience working alongside the financial industry or similar regulated industries is a plus
  • An understanding of the nuances, differences, challenges, and complications of working on B2B-focused content relative to campaign-driven, B2C ad copy
  • Experience creating both long- and short-form digital-first B2B content, copy, and communications across a variety of internal and external channels
  • Experience writing web copy for a specific brand including hero headlines, engaging web content, interesting blog posts, and similar brand copy
  • Experience developing content consistent with brand voice, tone, and intended messaging
  • Experience collaborating with a cross-functional team to develop best-in-class marketing campaigns and messaging for a brand
  • Outstanding communication skills, both written and verbal
  • Portfolio that demonstrates a focus on digital-first, integrated B2B content
  • Awareness and understanding of the current digital marketing landscape

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $66,785-$92,295 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/10/2025.